ZURU CREATIVE
Welcome to ZURU Social & Content Creative - where strategy, storytelling, technology, craft & creativity collide to fill feeds around the world with the best thumb-stopping, fomo-inducing, culture-defining ideas for our brands. We're on a mission to build the best internal creative agency in the world and need a like-minded, ambitious creative champion to join us.
You're part hustler, thinker, high-fiver, planner, trend-setter, big thinker and brand lover. You boost with the best of them, see things end-to-end and love getting great work out into the world. If you like the idea of working in a new-age style of internal agency inside a global toy company with healthy budgets, real scale and zero red tape then keep on reading.
We don't wait for permission to make great work. You ship, learn, and go again.
THE ROLE
What You Are - A Social & Content Powerhouse You're where strategy meets execution. The connective tissue between big ideas and brilliant output across global platforms. You keep the machine running and make it better. Turning briefs into campaigns, chaos into calendars, and junior energy into polished posts. Your finger's on the pulse of culture and trends, you test and learn and test some more. Optimisation is your happy word. You are a creative champion passionate about filling feeds with epic work.
WHAT YOU'LL DO
Strategy & Execution
Lead content calendars both paid and organic, across TikTok, Instagram, YouTube and Meta - owning the plan from brief to post.
Ideate campaign concepts for organic and paid across a range of brands and products that drive real business results.
Brief creative production - video, animation, design — with the clarity and rigour that gets great work made on time.
Oversee localisation across markets, making sure global campaigns land with cultural relevance.
Embrace generative AI - confidently integrating AI tools into planning, ideation, and content workflows to move faster and think bigger.
Leadership & Collaboration
Mentor junior team members - elevating their thinking, sharpening their craft, coaching their growth.
Build a trusted creator & influencer pipeline from brief to output, ensuring content performs across every channel.
Be the bridge between Marketing, Design, Brand Engagement, Digital and Local markets - keeping everyone aligned and moving fast.
Drive optimisation through performance data testing, competitive research and platform trend analysis.
Oversee and run external productions with a range of production partners - from pre-prod, shoot and post.
WHAT YOU BRING
Skills & Experience
Proven experience leading social and content strategy across global consumer brands.
Deep platform fluency — you don't just use TikTok and Instagram, you think in them.
Creative concepting chops — you can take a brief from zero to fully-formed campaign idea.
AI confidence — you're already using generative AI tools and know how to get the best out of them.
Mindset & Energy
A bias for action — you'd rather ship something great than perfect something slow.
Mentoring instinct — you genuinely love helping others get better.
Brand obsession — you care deeply about consistency, voice and cultural relevance.
Data curiosity — you use insights to sharpen ideas, not replace them.
WHY ZURU
Scale - Global Reach: Your work goes everywhere. Real budgets, real markets, real impact — across dozens of countries and millions of fans.
Craft - No Gatekeepers: An internal agency with all the resources of a global company — but none of the client red tape. You own the work from idea to live.
Culture - Best-In-Class Team: We're building the best internal creative agency in the world. Obsessive about culture, craft and ambition.
We don't make ads, we make culture. If you're the one who makes it real - we want to hear from you.
ZURU Creative · Auckland, New Zealand · @lifeatzuru on Instagram or www.zuru.com.
About ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it.
As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
#LI-JK1
Skills Required
- Proven experience leading social and content strategy across global consumer brands
- Platform fluency with TikTok, Instagram, YouTube and Meta
- Experience leading content calendars for paid and organic campaigns
- Ability to ideate and develop creative campaign concepts from brief to execution
- Experience briefing and overseeing video, animation and design production
- Experience with localisation to ensure cultural relevance across markets
- Familiarity and practical use of generative AI tools in content workflows
- Experience building and managing creator and influencer relationships/pipelines
- Demonstrated ability to mentor junior team members and coach craft
- Data-driven optimisation: use performance data, testing and trend analysis to improve content
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
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