Social & Content Manager

Posted Yesterday
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Boston, MA, USA
Hybrid
60K-88K Annually
Senior level
AdTech • Agency • Artificial Intelligence • Digital Media • Information Technology • Marketing Tech • Analytics
Uniting people and brands for healthier, happier lives!
The Role
Own MERGE’s corporate social strategy and brand voice across LinkedIn and Instagram. Build content calendars, templates, and repeatable formats; create, publish, and optimize platform-native content; manage community engagement and employee advocacy; monitor trends; partner with creative, PR, and agency teams; manage social tools and vendors; and report performance insights to leadership.
Summary Generated by Built In

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

About the Role

MERGE is looking for a cutting-edge, culture-fluent Social & Content Manager to own our brand’s voice in social. You are the person who knows what’s good, what’s next, and what will land — translating agency news, client wins, and thought leadership into content people actually stop for. LinkedIn and Instagram are your primary stages, and you own them: the strategy, the calendar, the community, and the craft.

This is an owner's role. You're scrappy, autonomous, and resourceful — someone who takes the reins and runs — with the enterprise-level instincts to build a real system: a social plan, templates that let us move fast, and the judgment to know when something deserves the full weight of our creative team.  You set the voice, you protect it, and you make MERGE feel unmistakably human and unmistakably us in every feed we show up in.

What You’ll Do

Own the Voice & the Plan

  • Own the social strategy: Set the strategic direction and end-to-end execution for MERGE’s corporate social — primarily LinkedIn and Instagram — building the plan that elevates our brand position across our core themes and audiences.
  • Build the system: Develop the content calendar, templates, and repeatable formats that let a lean team ship consistently — mapped to agency priorities, client announcements, major events, and thought leadership.
  • Be the brand’s voice: Own a cohesive, distinctly human social voice — writing captions and content that feel authored, never automated, and never generic. You use modern tools to move faster, but the work always sounds like a person, and always like MERGE.

Create & Elevate the Content

  • Make the work: Create and publish platform-native content day to day — writing, designing, and editing in-platform — with the taste to know what earns a save, a share, or a comment versus what scrolls by.
  • Partner on the big swings: Work with our creative and design teams on higher-production initiatives — video, campaigns, brand moments — knowing when to move solo and when a moment deserves the full team.
  • Live in the culture: Track trends, formats, and cultural moments, and put a MERGE spin on the ones worth joining — keeping us current, credible, and part of the conversation.

Build Community & Advocacy

  • Manage the community: Be the human voice behind the brand — engaging followers, monitoring conversations, and cultivating the interactions that build a real audience over time.
  • Grow employee advocacy: Lead and grow MERGE’s Employee Advocacy Program — equipping our people with shareable assets and coaching them to amplify our story in their own voices.
  • Partner across the agency: Work with practice areas, ERGs, and PR to align social with company strategy, and to surface the stories, spotlights, and cultural moments worth telling.

Run the Operation

  • Own the tools & vendors: Serve as the point of contact for social platforms, scheduling tools, and vendors — managing renewals, adopting new features, and keeping our stack sharp.
  • Prove what works: Track performance across channels, report to leadership in plain terms, and use the data to continuously refine what we make and how we show up.

What You’ll Bring

  • 5+ years managing corporate or agency social media, ideally B2B — with a portfolio of content and communities you’ve grown.
  • A culture-forward point of view: you’re genuinely online, fluent in platform-native formats, and you have the taste to know what good looks like on LinkedIn and Instagram.
  • Strong B2B and social forward copywriting — you write conversationally, adapt tone by audience, and keep the brand voice human, sharp, and never templated.
  • Hands-on fluency with Adobe for building and editing social assets, plus scheduling and social-management tools.
  • Fluent with AI and LLM tools as a creative accelerant — you use them to move faster and sharper, with the judgment to keep the output authentically human and on-brand.
  • A scrappy, autonomous owner: self-motivated, resourceful, and comfortable running the show end to end while juggling multiple priorities.
  • Community and advocacy instincts — prior experience running an advocacy program or managing a brand community is a plus.
  • A data-informed approach: comfortable with analytics and turning performance into better content.
  • Bachelor’s degree in Marketing, Communications, Journalism, or equivalent practical experience.

#LI-

#LI-HYBRID


At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $60,150 - $88,250, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Skills Required

  • 5+ years managing corporate or agency social media, ideally in a B2B environment, with a portfolio of content and communities grown
  • Culture-forward perspective and fluency in platform-native formats, particularly LinkedIn and Instagram
  • Strong B2B social copywriting skills and ability to adapt tone by audience
  • Hands-on fluency with Adobe for building and editing social assets
  • Experience with social media scheduling and management tools
  • Fluency with AI and LLM tools for creative content development
  • Self-motivated, resourceful, autonomous ownership and ability to manage multiple priorities
  • Community management and employee advocacy experience
  • Data-informed approach with comfort analyzing performance and improving content
  • Bachelor’s degree in Marketing, Communications, Journalism, or equivalent practical experience

MERGE Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MERGE and has not been reviewed or approved by MERGE.

  • Healthcare Strength Core medical, dental, vision, mental‑health, life, and disability coverage are described as comprehensive, with a recent carrier change noted alongside “good options.” Feedback suggests this coverage is broadly solid for a midsize agency.
  • Retirement Support A 401(k) with company match and immediate vesting is frequently highlighted and well regarded. Feedback suggests this program is a reliable cornerstone of the total rewards package.
  • Wellbeing & Lifestyle Benefits The “Benefits Built Different” program adds a Lifestyle Spending Account plus wellness tech access (Oura Ring, Function Health), signaling investment beyond basics. Feedback suggests these perks enhance the perceived value of the package.

MERGE Insights

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The Company
HQ: Chicago, IL
660 Employees
Year Founded: 2018

What We Do

MERGE is a marketing and technology agency built at the intersection of Health & Wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity. Decades of experience with health and consumer brands have taught us what truly drives decisions. As a marketing and technology agency, we use these insights to help brands reach the right people, in the right moments, with experiences that drive lasting, scalable growth. We do it by leading with curiosity, practicing with precision, and delivering with integrity.

Why Work With Us

At MERGE, we use storytelling through technology to help brands connect more meaningfully with the people they serve. Powered by human insight, creativity, and AI, we weave storytelling through technology to turn complexity into clarity - strengthening relationships between people and brands.

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