Sr. Manager, Social and Content Marketing

Posted 7 Days Ago
Boston, MA, USA
Hybrid
155K-165K Annually
Senior level
Artificial Intelligence • Cloud • Software • Infrastructure as a Service (IaaS)
The Role
Hands-on senior content and social marketer who writes, produces, experiments, and ships social and editorial content (LinkedIn-first) for a B2B SaaS product. Own the content calendar, translate technical product concepts for engineers and non-engineers, co-produce video/multimedia, and track performance in HubSpot and Amplitude to optimize programs.
Summary Generated by Built In

About the Role

We're hiring a hands-on Sr. Manager of Social and Content Marketing to make sure the world takes notice of PointFive as we scale. This isn't a strategy-deck-and-delegate job — you'll write, produce, experiment, and ship content yourself, using AI tools to move quickly without compromising quality.

What You'll Do

  • Write and produce social content yourself — LinkedIn is home base, but you'll go where the audience actually is (Reddit, GitHub, etc.).
  • Push brand voice and experimentation: try things, kill what doesn't work, and bring a creative POV beyond feature announcements.
  • Help leadership build a real online presence — developing posts, commentary, and bylines with the CMO that feel authentic, not corporate.
  • Help shape and co-produce video and multimedia content, including scripted series and avatar-led change logs.
  • Own the content calendar and editorial ops — blog posts, newsletters, campaigns, and launches — coordinating with product and demand gen.
  • Learn the product deeply and translate technical concepts (like DeepWaste and the Capture → Detect → Resolve framework) into content both engineers and non-engineers respect.
  • Write AEO/SEO content for both humans and LLMs, building AI-search thinking into everything you create.
  • Track performance in HubSpot and Amplitude and use the learnings to sharpen the program.

What We're Looking For

Must-have

  • 5–8 years in content, social, or brand; B2B SaaS experience a plus.
  • A portfolio that shows range: posts that performed, formats you invented, experiments that failed interestingly.
  • Proven ability to write for technical audiences without losing the humans in the room.
  • Experience owning social content end-to-end — strategy, creation, publishing, analysis.
  • Comfort with AI content tools as part of your core workflow, not as an afterthought.

Nice to have

  • Background in cloud infrastructure, DevOps, FinOps, or developer tooling.
  • Experience producing or scripting video content.
  • Active presence in technical communities — Reddit, GitHub, Discord, X.
  • Experience building a content program from near-zero.
  • Strong, well-formed opinions on what makes B2B content terrible — and a track record of fixing it.

Compensation & Benefits

  • Base salary: $155,000 - $165,000 plus equity.
  • Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, and a team that will actually challenge you.

Why PointFive

  • Founders with a track record — Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category.
  • Category-defining product — DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams.
  • Early-stage leverage — Your work directly shapes the product, the culture, and the go-to-market playbook.
  • Small, senior marketing team — your work ships, gets seen, and matters immediately, in a culture that takes the problem seriously and itself lightly.

Skills Required

  • 5–8 years in content, social, or brand
  • Portfolio showing range of successful posts, formats, and experiments
  • Proven ability to write for technical audiences while remaining approachable
  • Experience owning social content end-to-end: strategy, creation, publishing, analysis
  • Comfort using AI content tools as part of core workflow
  • B2B SaaS experience
  • Background in cloud infrastructure, DevOps, FinOps, or developer tooling
  • Experience producing or scripting video content
  • Active presence in technical communities (Reddit, GitHub, Discord, X)
  • Experience building a content program from near-zero
  • Strong opinions on B2B content and a track record of improving it
Am I A Good Fit?
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The Company
Year Founded: 2023

What We Do

PointFive is an AI Efficiency OS and cloud cost optimization platform designed for FinOps, platform, and engineering teams. Using its proprietary DeepWaste™ Detection Engine, the company provides deep waste detection and auditable remediation across cloud, data, and AI infrastructure. PointFive transforms cloud efficiency from a reporting exercise into an operational discipline, helping enterprises reduce wasteful computing expenses and improve engineering accountability at scale.

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