Sr. Manager, Social and Content Marketing

Posted 29 Days Ago
Boston, MA, USA
Hybrid
155K-165K Annually
Senior level
Artificial Intelligence • Cloud • Software • Infrastructure as a Service (IaaS)
PointFive Redefines AI and Cloud Efficiency with an OS That Spans Cloud and Coding Agents
The Role
Hands-on senior content and social marketer who writes, produces, experiments, and ships social and editorial content (LinkedIn-first) for a B2B SaaS product. Own the content calendar, translate technical product concepts for engineers and non-engineers, co-produce video/multimedia, and track performance in HubSpot and Amplitude to optimize programs.
Summary Generated by Built In

About the Role

We're hiring a hands-on Sr. Manager of Social and Content Marketing to make sure the world takes notice of PointFive as we scale. This isn't a strategy-deck-and-delegate job — you'll write, produce, experiment, and ship content yourself, using AI tools to move quickly without compromising quality.

What You'll Do

  • Write and produce social content yourself — LinkedIn is home base, but you'll go where the audience actually is (Reddit, GitHub, etc.).
  • Push brand voice and experimentation: try things, kill what doesn't work, and bring a creative POV beyond feature announcements.
  • Help leadership build a real online presence — developing posts, commentary, and bylines with the CMO that feel authentic, not corporate.
  • Help shape and co-produce video and multimedia content, including scripted series and avatar-led change logs.
  • Own the content calendar and editorial ops — blog posts, newsletters, campaigns, and launches — coordinating with product and demand gen.
  • Learn the product deeply and translate technical concepts (like DeepWaste and the Capture → Detect → Resolve framework) into content both engineers and non-engineers respect.
  • Write AEO/SEO content for both humans and LLMs, building AI-search thinking into everything you create.
  • Track performance in HubSpot and Amplitude and use the learnings to sharpen the program.

What We're Looking For

Must-have

  • 5–8 years in content, social, or brand; B2B SaaS experience a plus.
  • A portfolio that shows range: posts that performed, formats you invented, experiments that failed interestingly.
  • Proven ability to write for technical audiences without losing the humans in the room.
  • Experience owning social content end-to-end — strategy, creation, publishing, analysis.
  • Comfort with AI content tools as part of your core workflow, not as an afterthought.

Nice to have

  • Background in cloud infrastructure, DevOps, FinOps, or developer tooling.
  • Experience producing or scripting video content.
  • Active presence in technical communities — Reddit, GitHub, Discord, X.
  • Experience building a content program from near-zero.
  • Strong, well-formed opinions on what makes B2B content terrible — and a track record of fixing it.

Compensation & Benefits

  • Base salary: $155,000 - $165,000 plus equity.
  • Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, and a team that will actually challenge you.

Why PointFive

  • Founders with a track record — Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category.
  • Category-defining product — DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams.
  • Early-stage leverage — Your work directly shapes the product, the culture, and the go-to-market playbook.
  • Small, senior marketing team — your work ships, gets seen, and matters immediately, in a culture that takes the problem seriously and itself lightly.

Skills Required

  • 5–8 years in content, social, or brand
  • Portfolio showing range of successful posts, formats, and experiments
  • Proven ability to write for technical audiences while remaining approachable
  • Experience owning social content end-to-end: strategy, creation, publishing, analysis
  • Comfort using AI content tools as part of core workflow
  • B2B SaaS experience
  • Background in cloud infrastructure, DevOps, FinOps, or developer tooling
  • Experience producing or scripting video content
  • Active presence in technical communities (Reddit, GitHub, Discord, X)
  • Experience building a content program from near-zero
  • Strong opinions on B2B content and a track record of improving it
Am I A Good Fit?
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The Company
110 Employees
Year Founded: 2023

What We Do

PointFive is the AI Efficiency OS. From the cloud to the coding agent, we're the only platform that manages AI spend everywhere it happens. Engineering and FinOps teams use PointFive to make their organizations more efficient and their cloud and AI more effective. We don't just show what you spend. We show what you're wasting, and we fix it autonomously. NuBank saw ROI in 10 days. Customers average 1,200%+ ROI and a 4.9 rating on G2. Founded by the team behind IntSights (acquired by Rapid7), PointFive recently closed a $60M Series B led by Accel, with participation from Entrée Capital and Salesforce Ventures.

Why Work With Us

Founders with a track record — Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category. Category-defining product — DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams. Early-stage leverage — Your work directly shapes the product, the culture,

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