The Role
Create and manage engaging content for new fashion brand's social media channels, focusing on TikTok and Instagram. Responsibilities include content production, social media management, performance tracking, and collaboration with marketing initiatives.
Summary Generated by Built In
Under the umbrella of Sabre Retail Fashion Limited (which owns Mint Velvet), we are launching a new fashion brand and looking for a highly creative, hands-on Social & Content Creator to own its entire content ecosystem. This is an all-in role for someone who can concept, shoot, edit and post across our social channels. You will create content that builds engagement and follower growth and look to continuously improve our social and content performance.
You will be instrumental in shaping the brand voice and visual identity from day one, with support from the wider Marketing team.
The Role
Content Creation & Production:
- Conceptualise and facilitate the production and post-production of engaging short-form videos and stills, with a primary focus on TikTok and Instagram
- Plan and execute all content shoots whether it be UGC, behind-the-scenes or lifestyle
- Own content calendar and ensure consistent posting cadence
- Maintain strong visual identity aligned with the brand direction
- Participate in and contribute to creative brainstorming sessions focused on developing messaging and content for key brand initiatives
- Edit short form videos with quick turnarounds, ensuring high-quality content is delivered under tight deadlines
Social Media Management:
- Manage all social channels end-to-end
- Write captions and optimise posts for engagement and growth
- Monitor and report on the latest trends and innovations in social media and content creation to keep our strategy fresh and relevant
- Engage with our community through comments, DMs, influencers
- Build our influencer strategy, with support from our Head of Marketing, to ensure we are showing up in all the right places
Performance & Reporting:
- Track and report on performance (engagement, growth, conversion etc)
- Use insights to refine and adapt the content strategy
- Test formats, hooks and creative approaches
Marketing Support:
- Support wider brand marketing initiatives and launches
- Assist in briefing paid ads (creative direction and messaging/hooks)
- Collaborate with founders on campaigns and storytelling
What You'll Have
- Expertise in Social Media: Excellent knowledge of TikTok and Instagram, with a clear understanding of content best practices on both platforms
- Confident On-Camera: Be comfortable and confident appearing on-camera when needed to present, showcase products, or engage with followers
- Collaborative Mindset: Strong interpersonal skills with the ability to work well in a team environment, take creative direction, and integrate feedback effectively
- Creative Confidence: Confident in pitching new, innovative content ideas that align with the brand
- Relevant Experience: Previous experience creating fashion content, with an eye for visual storytelling and aesthetics
- Ability to demonstrate creative flair
- Can-do attitude and an entrepreneurial spirit
- Excited by start-up environments
- Ability to plan and prioritise your time proactively, working under pressure and to deadlines in a dynamic environment
- A drive to reach high standards across all areas of your work
- Naturally proactive and resourceful with a collaborative mindset
You'll Be Rewarded With
- Competitive starting salary and great career prospects in a fast-paced and growing business
- 25 days holiday, plus bank holidays and a day off on your birthday
- Company-funded private health insurance and access to Smart Health
- Life assurance
- Discretionary bonus scheme
- 50% staff discount
- Summer hours - 3pm finishes every Friday throughout June, July & August
- Bespoke induction support and ongoing development to help you thrive in your new role
- A welcoming and inspiring work-environment - social activities, an early finish on pay day and more
Skills Required
- Expertise in Social Media
- Previous experience creating fashion content
- Confident on-camera presence
- Strong interpersonal skills
- Ability to pitch innovative content ideas
Am I A Good Fit?
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The Company
What We Do
Mint Velvet is a British womenswear retailer founded in 2009, known for its 'Relaxed Glamour' style. The company offers a range of women's apparel, including dresses, jumpsuits, blazers, and accessories, as well as footwear and kids' wear. With a focus on effortless, flattering fits and thoughtful design, Mint Velvet operates as an apparel retail chain with a strong omnichannel presence, aiming to provide inspiring and supportive career opportunities.
