Social Content Creator, The Austin American-Statesman
The Austin American-Statesman is hiring a Social Content Creator to grow our various news products into household names, starting with Hook’em in time for the University of Texas football season.
The Social Content Creator is responsible for creating and executing a vision for various Statesman Instagram and TikTok accounts, such as Hook’Em, Austin360, some reporter handles and more. They’ll work closely with our Audience Team and other newsroom departments to grow Statesman’s off-platform reach. They will shoot, edit and post video that engages social users, including podcast clips. This position will sit on the Statesman’s Audience Team. The ideal candidate will bring energy, social media best-practices and an entrepreneurial spirit to our best-in-class journalism.
Responsibilities:
- Create and execute a vision to grow audiences for Statesman brands on social media
- Create a video content plan, shoot, edit and post video to Statesman social accounts
- Identify user-generated content that enhances our storytelling and engages our social media audience. Work with reporters to obtain permission from users to modify and publish their content.
- Interact with social audience in a way that grows loyalty and enhances our brand
- Shoot, edit and post our in-studio podcasts. Use best practices in cutting clips for social media
- Create promotional touchpoints for our various products, so audiences grow across channels (social, newsletters, podcasts, etc.)
- Comfortable being on camera
- Maintain high audio and visual standards and ensure content follows digital copyright laws
- Maintain high journalistic standards, ensuring content is accurate, fair and reported without bias
Qualifications:
- Demonstrated ability to grow a brand on social media
- Experience with video editing, specifically vertical social video
- Experience with shooting, editing and posting podcasts
- Proficiency in Canva and Adobe products: Photoshop, Premiere, Audition
- Social-media native who enjoys keeping up and participating in trends
- Demonstrated ability to experiment, and pivot when things aren’t working
- Team player who can rally colleagues around an idea
- Able to learn new tools and tech independently and quickly
- Able to consistently meet tight deadlines
- Uses data to make strategic decisions. Experience with performance analytics tools like Google Analytics, Marfeel, Looker Studio
- Bachelor’s degree in marketing, advertising, journalism or related field
- 2+ years of professional experience in a similar role. Open to recent grads who have strong internship experience
The Austin American-Statesman (statesman.com) has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas. Austin is known for its vibrant tech industry, rich cultural heritage, influential government institutions and creative spirit. Since its acquisition by Hearst in 2025, the Statesman continues to operate with editorial independence while benefiting from Hearst’s expansive journalistic and technological resources.
The Austin American-Statesman is a division of Hearst Newspapers (HNP).
With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, marketing services businesses, and entertainment businesses such as King Features Syndicate.
At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be a part of something bigger – Your Headline Awaits.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at [email protected]. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
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Skills Required
- Demonstrated ability to grow a brand on social media
- Experience with video editing, specifically vertical social video
- Experience with shooting, editing and posting podcasts
- Proficiency in Canva
- Proficiency in Adobe Photoshop
- Proficiency in Adobe Premiere
- Proficiency in Adobe Audition
- Experience using performance analytics tools like Google Analytics, Marfeel, Looker Studio
- Bachelor's degree in marketing, advertising, journalism or related field
- 2+ years of professional experience in a similar role (open to recent grads with strong internship experience)
- Comfortable being on camera
- Maintain high audio and visual standards and follow digital copyright laws
- Maintain high journalistic standards: accurate, fair and unbiased reporting
- Able to consistently meet tight deadlines and learn new tools independently
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
