We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
RESPONSIBILITIES
Content Creation & Strategy
- Develop, create, and oversee high-quality social media content (videos, images, reels, and other formats) that aligns with brand’s identity
- Collaborate with internal creative teams to conceptualize and produce engaging social-first content
- Establish and oversee the social content plan/calendar, and execute briefs to ensure social-first content is conceptualized at the beginning of the season, aligned with product drops
- Craft compelling storytelling narratives that resonate with the brand’s audience and consumers
- Ensure consistency in tone, visuals, and messaging across all digital platforms
- Serve as a brand ambassador, proactively building relationships and networking with key industry players for future opportunities
Social Media & Digital Campaigns
- Plan and execute digital campaigns to drive engagement, reach, and brand awareness
- Oversee the publishing of content across platforms such as Instagram, TikTok, WeChat, YouTube, and emerging digital channels
- Leverage insights and trends to optimize content performance and audience interaction
- Work closely with global and regional teams to tailor content for specific markets
Influencer & Brand Collaborations
- Manage partnerships and collaborations for organic and paid content opportunities
- Oversee content production for influencer-led campaigns and activations
- Identify and engage with influencers, rising talents, ambassadors, community and content creators who align with brand’s vision
Performance Tracking & Optimization
- Monitor key performance metrics for content and social media initiatives
- Analyse audience engagement and campaign effectiveness to refine future content strategies
- Provide regular reports and insights to senior management on content performance and market trends
- Optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged
Event & Campaign Coverage
- Lead real-time content creation for events, store activations, shows, and product launches
- Ensure timely and high-quality content output for coverage and exclusive digital storytelling
REQUIREMENTS
- 5+ years of experience in content creation, social media management, or digital marketing within the fashion industry
- Deep understanding of digital trends, branding, and consumer engagement strategies
- Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro, and other editing software
- Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
- Strong grasp of social media algorithms, audience behaviour, and emerging digital platforms
- Proven track record in managing influencer partnerships and digital collaborations
- Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
- Adaptable and responsive to changing industry trends and brand needs
- Willing to work beyond standard office hours, including weekends, when necessary
- Open to and comfortable with international travel as required
Notify us about your interest in potential future opportunities by clicking Get Started below. Alternatively, you can create an account by clicking Sign In at the top of the page, allowing you to set up email alerts for new job postings that align with your preferences.
Top Skills
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO.
Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion.
Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.
CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.
PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
