Social Content and Community Manager (12 months, fixed term)

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

We’re seeking a passionate Manager, Content and Community (AU/NZ) to:

- Lead as the Partner Community Manager for the region, strengthening Xero’s connection with accountants and bookkeepers by building an engaged community that reflects their interests, challenges and ideas

- Represent AU and NZ as the regional Social Content contributor, capturing local photo and video content, writing copy and creating basic creative using Xero-approved Canva templates, and publishing to social channels for both our accountant/bookkeeper (AB) and small business (SB) communities in alignment with Xero’s social editorial calendar

This role centers on social media community management. You’ll grow and manage online partner communities across AU and NZ, with a primary focus on our regional Partner Facebook groups. You’ll drive meaningful engagement, keep partners informed on key updates and advocate for their needs within Xero. You’ll also contribute to shaping the foundation for the Xero Discussions LinkedIn Group.

You’ll play a critical role in championing our AB partners, ensuring their voices are reflected in both Xero’s internal thinking and its external community and content strategy. Your understanding of accounting software and partner needs will help surface valuable insights and guide impactful conversations.

If you’re passionate about building community, skilled at content creation and motivated by connection and results, we’d love to hear from you.

What you'll do:

• Be a part of the Xero Australia and New Zealand Communications team. Manage the Xero Partner Community Facebook group (AU AND NZ), lively groups of accountants and bookkeepers discussing the issues of the day, making connections and working together to solve problems when issues arise.  Eventually, include the Xero Discussions LinkedIn Group as part of integrated strategy.
• Develop, create and curate engaging content that ladders up to our broader social media strategy
• Ensure the delivery of successful social media campaigns while supporting business critical KPs
• Work closely with stakeholders across Xero – including Communications, Sales, Commercial, Product and Customer Success – to guide the continuous exchange of information with the community about all that is going on at Xero. Be a champion and advocate for the community with these key internal groups 
• Have a strong focus on reporting on the impact and ROI of the activities undertaken.  

Success looks like:

• Supporting the Australian and NZ  business in its partner community programs of work to identify, implement and track objectives that strengthen and scale our interactions with our accounting and bookkeeping community.
• Delivering a thriving space on our Facebook group, which nurtures a variety of voices, embraces open discussion, flags issues back to the business in a timely manner, and ultimately helps build loyalty and relevance. 
• Continuing to champion the importance of best-in-class partner community programs inside the business, build new relationships and strengthen existing ones to support and develop its success.

Critical competencies:

• Highly proactive and self-motivated with a strong work ethic, proven resilience and positive demeanor
• Proven experience creating content for/managing brand social communities for, including maintaining/growing/reporting on community health metrics (engagement, sentiment, impressions etc.)
• Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
• Excellent copywriting, visual storytelling and communication skills 
• Strong project management and organisational skills 
• Focus on measurable impact, and proactively providing regular updates on performance
• Team-oriented
• Aptitude to quickly come up to speed on new technology concepts 

Experience:

• Management of a brand’s online community of users, customers, or followers (whether external brand/closed communities)
• Experience with content planning, development and execution (copy, basic Canva creative, video/photo capture) 
• Experience shooting/producing for social-first video (CapCut/Premiere Pro editing or post-production skills desirable)
• Management of an advisory council or similar, desirable but not essential 
• Technical background, preferably in the cloud or Saas space
• Competency in social media tools such as Meta Business Suite, Sprout Social, Canva, as well as social media listening performance analysis (e.g. Community health and reporting) strongly preferred
• Bachelor's degree or equivalent

Why Xero? 

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.