About the Team:
The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.
Purpose of the Position:
SCMP is looking for a Social Community Manager to drive reader participation and engagement.
In this role, you will:
- Manage daily social publishing, copywriting, and schedule curation across Meta, X, LinkedIn, YouTube, and emerging channels, safeguarding brand tone and editorial standards
- Drive reader participation and cultivate a highly engaged audience through active community management and interactive formats (such as AMAs, UGC callouts, host-led channels, and niche community groups)
- Produce and optimize platform-tailored assets to maximize reach and engagement, supporting digital teams during breaking news events and homepage curation
- Partner closely with key editorial desks to establish low-friction distribution pipelines and standardized newsroom SOPs to maximize SCMP brand visibility and leverage editorial authority on social platforms
- Track performance metrics and distribution data while staying ahead of platform algorithms, policy changes, and monetization rules to deliver actionable strategy recommendations to the wider newsroom
- Degree holder in Journalism, Media, or related discipline with 3–5+ years of newsroom experience in an English-language publication
- Proven experience in social community management, audience engagement, and cultivating interactive online communities
- Direct experience with daily social publishing, news gathering, copy editing, CMS operations, and real-time social desk operations
- Deep knowledge of platform algorithms, content policies, monetization mechanisms, short-form video formats, and audience behaviors across Meta, X, LinkedIn, and YouTube
- Strong news judgment with the ability to break down complex stories accurately in a fast-paced environment
- Experience with social media publishing systems, digital analytics tools, and AI-assisted content tools
- Proven capability to work collaboratively with cross-functional teams and lead change gracefully across traditional editorial desks
- Excellent written and spoken English skills; Cantonese or Mandarin language skills are a plus
Work location will be at Causeway Bay office.
Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy.Skills Required
- Degree in Journalism, Media, or a related discipline
- 3-5+ years of newsroom experience in an English-language publication
- Experience in social community management, audience engagement, and cultivating interactive online communities
- Experience with daily social publishing, news gathering, copy editing, CMS operations, and real-time social desk operations
- Knowledge of platform algorithms, content policies, monetization mechanisms, short-form video formats, and audience behavior across Meta, X, LinkedIn, and YouTube
- Strong news judgment and ability to accurately explain complex stories in a fast-paced environment
- Experience with social media publishing systems, digital analytics tools, and AI-assisted content tools
- Ability to collaborate cross-functionally and lead change across traditional editorial desks
- Excellent written and spoken English
- Cantonese or Mandarin language skills
What We Do
The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”. The South China Morning Post is a global digital news leader with a unique role in championing the plurality of voices in Asia through its breadth and depth of news coverage. SCMP is committed to informing and inspiring through journalism of the highest standards. Apart from its flagship newspaper, SCMP also publishes news 24/7 on SCMP.com. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. For more information, please visit us at www.scmp.com. Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at http://corp.scmp.com/privacy-policy
