Social Commerce Manager

JOB SUMMARY

The Social Commerce Manager will lead the strategy, development, and execution of Schnuck’s Markets, Inc social commerce initiatives. This pivotal role will be responsible for transforming social media engagement into measurable sales, enhancing brand loyalty, and expanding our digital footprint. The ideal candidate will possess a deep understanding of social media platforms, e-commerce best practices, content strategy, and data analytics. This individual will drive the full lifecycle of social commerce, from ideation and content creation to optimization and reporting, working cross-functionally to deliver a seamless and engaging shopping experience for our customers.

ESSENTIAL JOB RESPONSIBILITIES

• Develop and execute a data-driven social commerce strategy to boost online sales, customer acquisition, and lifetime value. Identify new opportunities and platforms for innovation in the grocery sector. 

• Translate e-commerce and marketing goals into actionable social commerce initiatives with measurable ROI. Hire an agency for strategy and execution.

•  Continuously monitor social media trends, technologies, competition, and consumer behavior in grocery and retail.

• Lead planning, development, and execution of high-performing, shoppable content across social platforms (Instagram, Facebook, TikTok), ensuring visual appeal, cultural relevance, and optimization for direct purchase. 

• Oversee product catalog integration and optimization for seamless shoppable experiences, managing inventory and promotions within social commerce storefronts. 

• Partner with Brand Marketing and Merchandising for compelling storytelling.

•  Manage end-to-end social commerce campaigns, from ideation and content calendar to launch, promotion, and post-mortem analysis.

• Establish, track, and report key social commerce KPIs: conversion rates, AOV, CAC, ROAS, and engagement. Utilize advanced analytics (Google Analytics, platform insights, social listening) for actionable insights.

•  Responsible for Social Commerce P&L, including monthly sales and profit forecasting. Hold agencies and internal teams accountable for measurement; work with internal teams to drive profitable, incremental sales.

• Act as social commerce subject matter expert, collaborating with E-commerce, Brand Marketing, Merchandising, IT, Supply Chain, and Customer Care. 

• Ensure seamless integration with Schnucks' omnichannel strategy, enhancing customer journeys from social discovery to fulfillment.

• Manage relationships with external agencies, technology providers, and content creators. Responsible for marketing budget and delivering monthly sales and profit targets. 

• Collaborate with creative teams for compelling, shoppable social content.

• Other duties as assigned.

MINIMUM REQUIREMENTS

• Required Education: Bachelor’s Degree 

• Years of Experience: 5+ years of progressive experience in digital marketing, with at least 2-3 years specifically focused on social commerce strategy and execution for a retail brand. Experience in grocery, CPG, or a multi-SKU retail environment is required.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• A strong understanding of retail business drivers, merchandising strategies, and the ability to translate social engagement into tangible sales results.

• Exceptional analytical skills, comfortable with large datasets, and adept at using insights to inform and optimize strategies.

• Forward-thinking mindset, eager to experiment with new technologies and approaches, and thrive in a fast-paced, evolving digital environment.

• A keen eye for engaging visual and written content, with an understanding of what resonates with target audiences in a retail context.

• Proven ability to influence, collaborate, and build strong relationships with diverse internal and external stakeholders.

• Outstanding written, verbal, and presentation skills to articulate complex strategies and results to all levels of the organization.

• Ability to manage multiple initiatives simultaneously from concept to completion.

• Strong analytical skills and ability to interpret data to inform strategy.

FORMAL POLICY SETTING

• Provides input to the next highest level: Formally responsible for providing input into policies and procedures associated with one’s department or division.

PHYSICAL REQUIREMENT AND WORK ENVIRONMENT

Walking

• Primarily sitting

Standing

• Primarily sitting

Lifting

• Up to 25 lbs

Travel

• 0-25%

Work Environment

• 40 hours per week during office hours of 8:00am – 5:00pm Monday through Friday. 4 days in the office, 1 day at home for the first 6 months, then can shift to 3 days in office, 2 days at home. Rare evening or weekend hours required. Visits to stores are sometimes required.

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The above statements describe the job’s essential responsibilities and requirements.  They are not an exhaustive list of the duties that may be assigned to job incumbents.

Additional Requirements – Internal Candidates:

• Store/Facility Teammates: minimum of six months employment with Schnucks preferred.
• Store Support Center Teammates: minimum of one year employment with Schnucks preferred.
• Must be in good standing (not on a performance improvement plan or active discipline).
• If invited for an interview, must have manager approval based on performance.

Schnucks is an Equal Opportunity Employer.