Smith & Rogue is the in-house apparel and gear brand of North 40 Outfitters, based out of Great Falls, Montana. Our mission is to keep the Western spirit alive through clothing and gear designed for life in the country and the backcountry, reflecting the many stories and lifestyles that make up the modern West. We aim to create products that bring people together through shared experiences outdoors while continuing to improve and innovate in design, function, and fit. As a growing team, we’re driven by creativity, curiosity, and a genuine connection to the outdoors and the communities that call it home.
Job DescriptionThe E-Commerce & Operations Assistant is a hands-on role focused on supporting North 40 Outfitters – Smith & Rogue e-commerce operations and helping get products live on the website. This position plays a key role in building complete product pages, writing detailed and accurate product descriptions, and supporting product launches across all categories.
In this role, you’ll work closely with the e-commerce and media teams to ensure products are fully built out online—including images, descriptions, and key details—so launches are accurate, timely, and consistent. Understand timing of new product arrivals, identify what’s missing or incomplete on the website, and support overall launch readiness from inventory arrival through publication.
In addition to e-commerce responsibilities, this role also supports our customer service team to ensure a seamless experience from product launch to post-purchase. The assistant will be cross-trained to help manage inbox inquiries, answer product questions, assist with returns and exchanges, and provide coverage during peak seasons or when additional support is needed. By staying closely connected to both product setup and real-time customer feedback, this position helps bridge the gap between what we put online and what our customers experience—strengthening trust, clarity, and overall satisfaction across our online stores.
Key Responsibilities
E‑commerce & Website Support
- Upload and manage products on the Smith & Rogue website, including images, descriptions, variants, and metadata
- Write clear, engaging product descriptions that speak to function, features, and brand voice
- Ensure we have all product and marketing materials for new arrivals and product launches
- Contributing and assisting of updating website content including blogs, newsletters and updating pages as needed
Customer Service
- Sales & Hospitality: Serve as the first point of contact and set the tone for our brand experience. Build genuine relationships, understand customer needs, and create memorable interactions that turn customers into brand advocates.
- Customer Support: Manage returns, exchanges, defective products, order issues, and technical product questions. Ensure clear, prompt communication and resolutions that reflect our commitment to care.
Asset Management & Collaboration
- Upload, organize, and maintain a clean, searchable asset library
- Assist with light photo editing and exports (training provided)
- Work closely with the creative and marketing team to brainstorm ideas and maintain brand alignment
- Ensure all ecommerce content reflects Smith & Rogues aesthetic and brand standards
Photography & Content Production
- Assist with studio product photography (gear, apparel, accessories)
- Assist with lifestyle photography
- Help coordinate samples for shoots and ensure products are ready to photograph
- Passionate about the outdoors & PNW lifestyle Smith & Rogue represents with a strong interest in the gear, brands, and culture
- Entry-level experience welcome
- Comfortable working on a computer and learning new systems, experience with Microsoft Excel and familiarity with Adobe Creative Suite (Lightroom, Photoshop, Premiere Pro) is preferred.
- Comfortable writing and editing copy
- Keen Attention to Detail: You catch the little things that make a big difference.
- Not afraid to ask questions: It’s ok to not be an expert, and you aren’t in it alone
- Be a problem solver: We’re still building this thing. It sometimes requires some grit, some determination, and detective work to get to the right answer.
Nice to Have
- Basic photo or video editing skills
- Familiarity with e-commerce platforms (Adobe Commerce)
- Basic HTML knowledge
- Understanding of SEO-friendly product listings and metadata
Why Join Us?
We offer a dynamic and collaborative work environment where you will have the opportunity to develop your skills, collaborate with a passionate team, and contribute to the growth of an exciting e-commerce business. As an E-commerce Operations Assistant, you will gain hands-on experience in multiple facets of the e-commerce ecosystem while having the chance to make a tangible impact on our success.
Benefits & Compensation:
We offer a competitive wage, a rewarding work environment, and generous benefits and perks such as paid holidays, a 401(k) option, Health Savings Accounts (HSAs), medical, dental, vision, and life insurance, and a phenomenal employee discount on all products North 40 sells.
North 40 Outfitters is proud to be an Equal Opportunity Employer.
Top Skills
What We Do
LOCAL APPRECIATION We strive to offer the best customer service. We have one simple goal: to be better than we were yesterday, everyday. We outfit work and play. We know these regions. We know our customers, and we select our products based on local needs. We expect our employees to have a deep and abiding respect for the areas we serve. WE EMBRACE DIVERSITY Our staff and our products are as diverse as the areas we serve. From the avid fly fisherman to the beginning hiker, from the first-time hunter to the veteran rancher, we welcome employees of all skill and experience levels. As long as you are willing to learn and to appreciate our customers and your fellow employees, you'll find a home at North 40 Outfitters. WE VALUE OUR PEOPLE We are a family owned and operated business. We care for our staff and their families as if they were our own. We're genuine, fun and down to earth. We respect ourselves and the people we serve. Respect and honesty are the two more important prerequisites for employment at North 40 Outfitters. WE PROMOTE GROWTH We place talented individuals throughout our company and provide them with the resources to excel and grow. We listen and we act. If you’re looking for a place where you’ll be heard, then you’ve found it. North 40 Outfitters is proud to promote internally. We believe in loyalty, and we reward that in our employees.
.png)
