North40 Outfitters
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Consumer Web
Lead North 40’s e-commerce channel and digital customer journey. Develop strategy, optimize website usability and conversion, manage merchandising and promotional execution, analyze performance metrics, lead A/B testing, and coordinate marketing, IT, merchandising, and operations teams. Drive customer acquisition, retention, revenue growth, and omnichannel initiatives such as BOPIS and ship-to-store while ensuring compliance with security, privacy, and accessibility standards.
