SMB Sr. Account Executive, Ad Sales

Posted Yesterday
Be an Early Applicant
New York, NY, USA
In-Office
163K-244K Annually
Senior level
Consumer Web • Digital Media • Information Technology • News + Entertainment • On-Demand
DIRECTV is changing the way the world experiences entertainment.
The Role
Serve as primary advertising sales contact for dealers, support dealer onboarding and training, develop and manage SMB advertising opportunities and pipeline, drive activations and revenue, monitor performance metrics, and collaborate with Product Marketing, Sales Operations, and Commercial teams.
Summary Generated by Built In

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

The DIRECTV Ad Sales organization is seeking an SMB Sr. Account Executive responsible for supporting Commercial dealers, developing SMB advertising opportunities, and driving advertising revenue growth.

This role will serve as the primary Advertising Sales contact for participating dealers and work closely with Commercial teams, Product Marketing, Sales Operations, and Advertising leadership to support customer acquisition and revenue growth.

The position will focus on dealer enablement, opportunity development, pipeline management, advertiser activation, and revenue generation.

Here’s what you’ll do:

  • Serve as the primary Advertising Sales contact for participating Commercial dealers.
  • Support dealer onboarding and training in partnership with Commercial leadership and Product Marketing.
  • Educate dealers on DIRECTV advertising products, customer use cases, and sales positioning.
  • Assist dealers with identifying and qualifying SMB advertising opportunities.
  • Support customer meetings, sales conversations, and opportunity development.
  • Manage dealer-supported opportunities through the sales process.
  • Drive pipeline growth, advertiser activations, and revenue generation.
  • Monitor dealer engagement, opportunity progression, and sales performance.
  • Partner with Product Marketing, Sales Operations, and Commercial teams to support program execution.
  • Track key performance metrics and provide updates to leadership.
  • Share dealer and customer feedback to improve program performance and sales effectiveness.

What you’ll need to be successful:

  • 3 – 5 years required, 5+ years desired experience in advertising sales, media sales, channel sales, business development, or related sales roles.
  • Experience working with SMB customers and sales pipelines.
  • Experience supporting indirect sales channels, dealers, partners, or reseller organizations.
  • Strong relationship management and communication skills.
  • Experience managing opportunities from prospecting through close.
  • Ability to work cross-functionally with Sales, Marketing, Operations, and Commercial teams.
  • Experience using CRM tools and pipeline reporting.

Preferred

  • Experience in advertising, media, telecommunications, technology, or related industries.
  • Experience supporting dealer, partner, or channel sales organizations.
  • Experience with SMB customer acquisition and growth programs.
  • Familiarity with self-service advertising platforms and digital advertising solutions.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires but is not limited to 30%+ travel.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONE

N4: $162,650 - $244,036

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process

Skills Required

  • 3-5 years experience in advertising sales, media sales, channel sales, business development, or related sales roles
  • 5+ years experience in advertising or related sales roles
  • Experience working with SMB customers and sales pipelines
  • Experience supporting indirect sales channels, dealers, partners, or reseller organizations
  • Experience managing opportunities from prospecting through close
  • Experience using CRM tools and pipeline reporting
  • Strong relationship management and communication skills
  • Ability to work cross-functionally with Sales, Marketing, Operations, and Commercial teams
  • Familiarity with self-service advertising platforms and digital advertising solutions
  • Experience in advertising, media, telecommunications, technology, or related industries
  • Ability to travel 30% or more
  • May require background check due to access to proprietary customer data

DIRECTV Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
  • Retirement Support Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
  • Wellbeing & Lifestyle Benefits Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.

DIRECTV Insights

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The Company
HQ: El Segundo, CA
12,000 Employees
Year Founded: 1994

What We Do

DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.

Why Work With Us

DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.

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