SMB Sales Representative

Posted Yesterday
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Mid level
Retail • Sales
The Role
Manage and grow a portfolio of trading and strategic accounts (70% account development, 30% new business). Drive revenue via cross-sell/upsell, prospecting, and territory acquisition. Maintain CRM records, monitor market/competitor activity, collaborate with internal teams, and ensure customer satisfaction and retention.
Summary Generated by Built In
The Senior Sales Executive is responsible for managing a portfolio of complex and high-potential trading accounts while delivering sustainable growth through a balanced focus of 70% account development and 30% new business acquisition. Success in this role requires a strong hunter mentality, combining strategic account development with proactive prospecting to accelerate revenue growth, expand market presence, and strengthen Lyreco's customer base.
  • Manage and develop a portfolio of assigned trading and strategic accounts to achieve sales, gross profit, and customer retention targets.
  • Increase customer spend through product penetration, category expansion, cross-selling, and upselling initiatives.
  • Identify, prospect, and acquire new customers within the assigned territory to support sustainable business growth.
  • Maintain accurate customer records, sales activities, opportunities, and forecasts within the CRM system.
  • Monitor market trends, competitor activities, and customer developments to identify business opportunities and potential risks.
  • Work closely with all internal stakeholders to ensure full customer satisfaction by providing Lyreco standard service level.
  • Advocate customer loyalty through dedicated account management.
  • Any other ad hoc tasks assigned to you by the manager.

Skills Required

  • Strong hunter mentality with proactive prospecting skills
  • Experience managing and developing assigned trading and strategic accounts
  • Proven ability to increase customer spend through product penetration, cross-selling, and upselling
  • Ability to identify, prospect, and acquire new customers within an assigned territory
  • Experience using a CRM to maintain accurate customer records, sales activities, opportunities, and forecasts
  • Capability to monitor market trends, competitor activities, and customer developments
  • Strong collaboration skills to work with internal stakeholders to ensure customer satisfaction
  • Focus on achieving sales, gross profit, and customer retention targets
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The Company
Marly
4,926 Employees
Year Founded: 1926

What We Do

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe. A global workplace solutions company with 12,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services. With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change. To learn more about Lyreco – check out our website

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