SMB Demand Generation Marketing Manager

JOB TITLE: SMB Demand Generation Marketing Manager

PREFERRED LOCATIONS: Southern California/ Las Vegas, NV/ Texas

REPORTS TO: Sr. B2B Marketing Manager

The Company:

Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Founded in 2016, Sunbit offers a next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 21,000 service locations, including 1 in 3 auto dealerships, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. By introducing a flexible way to pay over time, we are proud of our ability to lift up service providers and retailers while helping consumers when necessary expenses arise... regardless of whether they were expected or unexpected. Sunbit was included on the 2022 and 2023 Inc. 5000 list. The financial technology company has also been named as a Most Loved Workplace®, Best Point of Sale Company, and as a Top Fintech Startup by CB Insights. We use cutting-edge innovations in financial technology to bring leading data and features that allow individuals to be qualified instantly, making purchases at the point-of-sale fast, fair and easy for consumers from all walks of life. We create value focused on our core values; we work tirelessly to ensure that Sunbit becomes available to everyone, everywhere.

Sunbit is proud to be recognized on the CB Insights List of Unicorn Companies, with a valuation of $1.1B (https://www.cbinsights.com/research-unicorn-companies)

The Role: 

We are looking for a SMB Demand Generation Marketing Manager to join our team and help drive lead generation efforts. You will be responsible for executing multi-channel campaigns, optimizing performance through data insights, and creating content to engage target audiences. This role involves working closely with cross-functional teams to achieve lead generation goals and contribute to overall business growth.

Requirements

What You'll Own:

Lead Generation:

• Develop and manage demand generation strategies targeting dental practice owners and office managers.
• Execute multi-channel campaigns (email, paid media, direct mail, and events) to drive demo requests.
• Collaborate with SEM/SEO agencies for highly coordinated digital lead generation efforts.

Digital Marketing:

• Plan and execute targeted digital campaigns, leveraging programmatic platforms for display ads and CTV.
• Optimize campaigns using data-driven insights to maximize ROI.

Direct Marketing:

• Create and manage direct mail programs that resonate with dental professionals.
• Develop targeted lists and segmentation strategies to ensure personalized outreach.
• Collaborate with SDRs on follow-up strategies to drive meetings booked.

Content Creation & Messaging:

• Collaborate with internal and external teams to create content such as email copy, landing pages, case studies, and educational materials tailored to dental practices.
• Ensure messaging aligns with our brand voice and highlights the value proposition for dental practices.

Event Marketing:

• Represent the company at dental industry conferences, trade shows, and regional events to generate leads and build relationships.
• Develop and manage owned local events, including planning, pre- and post-event communication, and event execution.

Performance Analysis:

• Monitor, analyze, and report on campaign performance and lead quality.
• Continuously optimize strategies to meet lead generation and conversion goals.

What You Bring To The Table: 

• 2-3 years of experience in demand generation or growth marketing, preferably targeting SMBs or micro-businesses.
• Proven success in driving leads and revenue through digital and direct marketing channels.
• Experience marketing to the dental industry or similar verticals is a plus.
• Strong knowledge of digital marketing platforms and tools.
• Excellent written and verbal communication skills; experience in content creation is a plus.
• Ability to analyze data and metrics to measure campaign performance and ROI.
• Creative thinker with a strategic mindset and attention to detail.
• High energy and results oriented go-getter who thrives in a fast-paced, results-oriented environment.
• Willingness to travel up to 30% of the time for events and field activations.

The Perks:

• Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024), #161 on Deloitte Technology Fast 500 list
• Mission driven + empowered + collaborative
• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
• Newly added HSA and Pet Insurance
• 401K Plan with Matching 
• Cell Phone Stipend 
• Team based strategic planning + Team owned deliverables

How We Pay: 

• We believe in paying fairly and equitably based on a number of factors including but not limited to previous experience, relevant work history, interview performance, geographical location, internal equity, and expected level of ownership.
• We are targeting a base salary of $100,000 per year for this role
• This role will also be granted company equity via stock options

Core Competencies for Success in Role – fit for Sunbit in role

• Serve others before self - Enhance customer and colleague security by implementing robust measures and providing effective security training programs.
• Own the impact - Ensure the effectiveness of security policies and procedures, manage risks, conduct assessments, and maintain regulatory compliance.
• Connect genuinely - Build strong relationships with team members and vendors, communicate security risks clearly, and deliver engaging awareness programs.
• Act fast - Respond quickly to security threats and vulnerabilities, and manage security projects efficiently to ensure timely compliance with regulations.
• Include always - Involve all employees in security initiatives, making cybersecurity a collective responsibility.
• Innovate for good - Use cutting-edge technologies and best practices to continuously improve Sunbit's cybersecurity measures and protect customer data.

Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees.

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