About The Position |
The Shopping Newsletter Writer will join the Shopping Newsletter team and will ideate and write shopping newsletters and select News & Deals content for other newsletters across their vertical brands within the Dotdash Meredith portfolio like People, InStyle, Travel + Leisure, Real Simple, Better Homes & Gardens, Food & Wine, Allrecipes, and Health. They will have the opportunity to write newsletter content covering a wide variety of categories including fashion, beauty, home, food, celebrity and entertainment. This role requires someone who is passionate about writing, products, shopping and newsletters.
Job Functions
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Able to write strong headlines and subject lines that drive high engagement/pageviews, promote eCommerce articles within the shopping newsletters and pick products for direct-to-retailer touts along with compelling copy that will convert
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Collaborate with the News & Deals team on newsletter content and compelling imagery
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Collaborate with the email production team on email setup and proofing
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Collaborate with the Brand team to ensure touts and images are on brand and brand style guides are being met.
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Excellent interpersonal and communication skills
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Comfortable working in a fast-paced organization
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Highly adaptable and quick to learn processes
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Use data and analytics to ensure we are aligning with consumer needs and trends
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Identify and carry out testing plans in collaboration with the growth team
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Create affiliate links for newsletter touts
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team: |
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The Shopping Newsletter team manages, writes, and edits dedicated shopping newsletters for multiple brands. Additionally, we handle the creation and placement of direct-to-retailer content within branded editorial newsletters
About The Positions Contributions:
Weight %
Accountabilities, Actions and Expected Measurable Results
85% Ideate and write shopping newsletters or editorial newsletter shopping touts
15% Use data and analytics to ensure newsletters are aligning with consumer needs and trends
The Role’s Minimum Qualifications and Job Requirements
Education:
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Bachelor’s degree in Journalism, English or related field, or equivalent training and/or experience.
Experience:
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Minimum 1-3 years experience as a writer or equivalent internship experience
Specific Knowledge, Skills, Certifications and Abilities:
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Must be detail-oriented and have strong organizational skills
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Ability to collaborate and build relationships with internal stakeholders
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Excellent time management skills for multiple projects with a range of scope
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Good critical thinking, analytical, and problem-solving skills are necessary.
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A degree or experience in journalism or related field.
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An interest in writing for digital, and strong writing skills.
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Must possess an understanding of basic Google doc functionality.
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Experience with web analytics tools. Use data and revenue goals to inform and develop digital strategies.
% Travel Required (Approximate): 0
What the Team is Saying
People Inc. Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes multiple plan choices, including no‑cost options, and the employer states it contributes more than most toward premiums. Dental and vision extend to part‑time staff, with EAP access included.
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Leave & Time Off Breadth — Generous and flexible PTO is highlighted, with accrual starting immediately and a PTO buyback option. Volunteer PTO adds additional time‑off flexibility.
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Parental & Family Support — Subsidized backup childcare via Care.com is offered alongside inclusive family‑building support such as parental leave, fertility benefits, childcare benefits, and adoption assistance. These benefits indicate an emphasis on supporting a range of family needs.
People Inc. Insights
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What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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