Job Description:
Business Title
Technical Lead
Years of Experience
6+ Years
Must have skills :
1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
4. API Integrations – SOAP, REST
5. Strong Communication Skills
6. Problem Solving and Result Orientation
7. Excellent in Ampscript HTML, CSS.
Job Description
• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)
Soft Skills:
• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.
Cross platform skills
• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platform.
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organization
• Understands, customizes and optimizes the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production.
Good to have skills
1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
3. Programming experience (Javascript / Java / VB / C# / PHP)
Education Qualification
1. Bachelor's degree or higher in Engineering
Certification If Any
1. Salesforce Marketing Cloud Certifications
2. Multi Solution Architect (Nice to Have)
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Participate in full software development lifecycle (requirements analysis, design, development, unit testing, documentation)
- Ensure long-term code reusability, stability, and quality
- Proactively identify and resolve security and usability issues
- Work independently with broad project overview and take ownership of complex feature delivery
- Provide accurate personal estimates and comply with estimation processes
- Mentor new software engineers and participate in knowledge sharing
- Deliver trainings
- Integrate new technologies into projects
- Understand and follow company release processes
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
