Concord USA

Salesforce Marketing Lead (SFMC Lead)

Posted One Month Ago

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2 Locations

In-Office

Senior level

Software

The Role

Lead SFMC platform strategy, design complex journeys and automations, manage data integrations with CRM/CDP and third-party APIs, and mentor developers to align technical solutions with business goals.

Summary Generated by Built In

ob Description for SFMC Lead –

Key Responsibilities

Platform Strategy & Governance: Own the SFMC roadmap, set architectural standards, and ensure scalable multi-channel campaign execution.
Journey & Automation Design: Build and monitor complex workflows using Journey Builder, Automation Studio, and Contact Builder.
Data & Integration Management: Connect SFMC with Salesforce CRM, Data Cloud/CDP, and third-party APIs using SQL, SSJS, and AMPscript.
Team Leadership: Mentor developers, run requirement-gathering workshops, and align technical solutions with business goals.

Required Skills & Qualifications

Experience: 7 to 10+ years in CRM or marketing automation, with at least 4-5 years of specialized, hands-on SFMC experience.
Technical Stack: Deep proficiency in SQL, AMPscript, SSJS, HTML/CSS, REST/SOAP APIs, and Marketing Cloud Connect.
Studio Expertise: Mastery of Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
Certifications: Certified Salesforce Marketing Cloud Consultant or Developer preferred

Skills Required

7 to 10+ years in CRM or marketing automation
4-5 years specialized, hands-on Salesforce Marketing Cloud (SFMC) experience
Proficiency in SQL
Proficiency in AMPscript
Proficiency in SSJS (Server-Side JavaScript)
Proficiency in HTML/CSS
Experience with REST and SOAP API integrations and third-party APIs
Experience integrating SFMC with Salesforce CRM, Data Cloud/CDP using Marketing Cloud Connect
Mastery of Email Studio, Mobile Studio, Journey Builder, Automation Studio, and Contact Builder
Certified Salesforce Marketing Cloud Consultant or Developer

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The Company

HQ: Hopkins, MN

642 Employees

Year Founded: 2003

What We Do

Concord is a technology consultancy building connected customer experiences backed by powerful AI & analytics and underpinned by secure IT foundations. Digital Experience | Data & Analytics | Engineering & Applications