Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
Preferred Certifications
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Hands-on Salesforce Data Cloud implementation and administration
- Design and operate Data Streams
- Work with Data Lake Objects (DLOs) and Data Model Objects (DMOs)
- Implement Identity Resolution and Unified Profiles
- Create Calculated Insights, audience segmentation, and activation targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases
- Build predictive audiences for churn, cross-sell, upsell, and customer lifetime value
- Integrate Data Cloud with CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty systems
- Strong SQL proficiency
- Experience with APIs, ETL processes, and data integrations
- Data validation, troubleshooting, and data governance experience
- Understanding of customer data architecture and Customer 360 concepts
- Knowledge of customer journeys, lifecycle marketing, and personalization
- Support omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media
- Familiarity with Tableau, Power BI, or similar analytics tools
- Integration experience with Google Ads, Meta, DV360 and other activation platforms
- Experience with data lake and data warehouse architectures
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms
- Familiarity with MC Next setup
- Salesforce Certified Data Cloud Consultant certification
- Salesforce Marketing Cloud Consultant certification
- Salesforce AI Associate certification
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
