Join us on our mission to elevate customer experiences for people around the world. As a member of the Everise family, you will be part of a global experience company that believes in being people-first, celebrating diversity and incubating innovation. Our dedication to our purpose and people is being recognized by our employees and the industry. Our 4.6/5 rating on Glassdoor and our shiny, growing wall of Best Place to Work awards is a testament to our investment in our culture. Through the power of diversity, we celebrate all cultures for their uniqueness and strengths. With 13 centers around the world and a robust work at home program, we believe great things happen when we work with people who think differently from us. Find a job you’ll love today!
Position Purpose:
The Growth Marketing Manager is responsible for driving demand generation and pipeline growth through integrated marketing initiatives across digital channels, website optimization, marketing automation, and field marketing programs. This role is highly hands-on and focuses on planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support revenue growth. The role manages marketing initiatives and campaigns rather than direct reports.
Job Responsibilities:
- Develop and execute growth marketing strategies to drive qualified lead generation and pipeline growth.
- Plan and manage integrated marketing campaigns across digital channels, events, and website initiatives.
- Align marketing programs with sales priorities and account-based marketing strategies.
- Identify opportunities to expand demand generation through new channels, campaigns, and partnerships.
Digital Marketing Campaigns
- Plan, launch, and optimize performance marketing campaigns across platforms such as paid search, paid social, and programmatic channels.
- Manage targeting, messaging, budgets, and campaign optimization to improve conversion rates.
- Collaborate with internal teams and vendors to execute marketing campaigns effectively.
Website Optimization & Conversion Growth
- Manage website performance improvements including landing pages, campaign pages, and user journey optimization.
- Partner with web development and content to improve SEO, conversion rates, and digital user experience.
- Monitor website traffic and campaign performance metrics to identify optimization opportunities.
Marketing Automation & Lead Management
- Manage lead capture, nurturing workflows, and marketing automation initiatives using HubSpot and Salesforce.
- Ensure accurate lead tracking, segmentation, and CRM integration.
- Support marketing-to-sales pipeline conversion through effective lead scoring and nurturing strategies.
- Conduct keyword research, competitor analysis, and SEO planning using SEMrush
- Improve organic search visibility and inbound traffic through optimized content and search strategy.
Analytics & Performance Reporting
- Analyze campaign performance and marketing impact using Google Analytics 4 and other tools.
- Develop dashboards and reports that measure campaign ROI, lead generation, and marketing effectiveness.
- Continuously optimize campaigns based on data-driven insights.
Event & Field Marketing Support
- Support marketing campaigns related to industry events, conferences, and field marketing initiatives.
- Coordinate pre-event promotion, lead capture, and post-event marketing follow-up.
- Integrate event-driven leads into marketing automation and CRM workflows.
Job Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5 years+ experience in growth marketing, digital marketing, or demand generation, preferably in a B2B environment.
- Experience managing multi-channel marketing campaigns including digital advertising, SEO, and marketing automation
- Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot
- Experience with SEO research and competitive analysis tools such as SEMrush
- Strong knowledge of marketing analytics and reporting platforms including Google Analytics 4
- Experience optimizing landing pages and digital conversion funnels
- Ability to manage multiple campaigns and initiatives simultaneously
Preferred Qualifications:
- Experience in B2B services, CX, outsourcing, or technology-enabled industries
- Familiarity with account-based marketing (ABM) strategies
- Experience supporting industry events or field marketing programs
- Knowledge of conversion rate optimization (CRO) and website analytics
If you’ve got the skills to succeed and the motivation to make it happen, we look forward to hearing from you.
Top Skills
What We Do
Everise delivers happiness to millions of customers around the world. We excel at solving customer problems on behalf of some of the world’s biggest brands. Our specialty sectors are healthcare, travel, technology, and financial services.
As the leading customer experience firm, companies rely on Everise to drive their business forward by transforming customer care into something extraordinary and consistently delivering positive interactions across the globe in 32 languages.
At our core, we are a diverse and inclusive group of champions who learn from each other. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.
Join us and become a champion of customer happiness
