SEO Strategist

About the Role
Optimal is looking for an SEO Strategist to join our innovative, growing SEO team. Optimal specializes in comprehensive SEO & GEO strategies, including strategies for influencing LLMs, industry-leading content marketing, third-party authority building, and on-page and off-page optimizations.

The ideal candidate has previous SEO experience and can independently create and execute strategies that improve organic visibility across search engines and emerging LLM platforms. They are comfortable taking ownership of both implementation and reporting, ensuring strategies translate into measurable results.

At Optimal, you’ll collaborate with experienced SEO professionals while working directly with clients to grow high-quality traffic, expand visibility across AI platforms, and drive meaningful conversions. This role offers hands-on exposure to advanced SEO/GEO tactics and the opportunity to pioneer new strategies for an evolving search landscape.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Key Responsibilities:

• Produce high-quality, research-backed content to support our generative AI strategies
• Conduct comprehensive SEO & GEO audits to identify opportunities for organic growth
• Perform LLM brand audits to surface GEO-specific opportunities for on-page and off-page tactics
• Implement on-page SEO best practices, including metadata, structured data, internal linking, and schema markup
• Partner with developers to implement technical recommendations such as redirects, canonicalization, image optimization, and site speed improvements
• Monitor and analyze performance through analytics and reporting tools, delivering clear insights and actionable recommendations to clients
   

Qualifications / Requirements:

• 3+ years of relevant SEO experience
• 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
• Ability to extract meaningful insights from data analysis and make specific SEO recommendations
• Familiarity with how LLMs and generative search are reshaping SEO visibility is a plus
• Familiarity with AI visibility and prompt-tracking tools is a plus
• Some experience with Google Analytics 4 and Google Search Console

• Strong written and verbal communication skills, with the ability to simplify complex SEO + AI insights for clients and internal stakeholders.

• Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
• Experience with SEO platforms and tools (e.g. Ahrefs, SEMrush, etc.)
• Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
• Desire to learn about GEO and expand skill set in AI-friendly content creation
• Proficient with Microsoft Office suite, especially Excel
• Familiarity with HTML and CSS is a plus

Optimal is proud to offer the following:

• The base salary ranges from $70,000 to $100,000 annually, depending upon factors including, but not limited to, experience, skill level, education, and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• And so much more!

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.