Jobs at Optimal (formerly Effective Spend)

The Paid Media Strategist will develop, manage, and optimize client advertising campaigns across various paid media channels while maintaining client relationships and analyzing performance data.

The Paid Media Manager drives strategies across paid channels, oversees client relationships, mentors junior marketers, and analyzes campaign performance to optimize results.

The Paid Media Specialist will execute and manage paid media campaigns, utilizing analytical and creative skills to optimize performance and achieve client goals.

Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.

Maintain and automate marketing performance reporting, build actionable Power BI dashboards, query and integrate data from ad platforms and CRMs, detect anomalies, and provide insights on CTR, CVR, ROAS, attribution, and testing to support paid media and SEO teams.

Manage and optimize programmatic campaigns across DV360, The Trade Desk, and Stackadapt. Build strategy, allocate and pace budgets, analyze performance with BI tools, author client reports, train junior team members, coordinate with creative and cross-functional teams, and test new programmatic opportunities to improve client KPIs.

Lead paid media strategy and client relationships for large accounts. Develop reporting with analytics teams, analyze KPIs, oversee paid media specialists, guide creative testing, allocate budgets across channels, and evaluate new ad types and vendors to maximize ROI.

Design and produce high-quality static, animated, and video ad assets across paid platforms. Develop performance-driven concepts, manage projects end-to-end, collaborate with account teams, uphold brand guidelines, and apply emerging digital and generative AI trends to improve ad performance.

Manage and optimize programmatic advertising campaigns across DSPs (DV360, The Trade Desk, Stackadapt). Develop strategy, allocate budgets, analyze performance using Power BI and analytics tools, produce reports, collaborate with internal teams and vendors, guide creative testing, and identify new programmatic opportunities to improve client KPIs.

Lead digital PR efforts: research and pitch media, secure press placements and authority links, coordinate with SEO/content teams for link-building campaigns, monitor journalist queries (e.g., HARO), analyze web analytics (GA4, Search Console, Ahrefs), produce reports, manage client communications, conduct PR/link audits, and help train junior PR staff.

Lead creation of performance-focused static, animated, and video ad creative across major paid platforms. Develop high-impact concepts, adapt assets to platform specs, manage projects end-to-end, collaborate with account teams, mentor growing creatives, and apply trends (including generative AI) to optimize creative for clicks and conversions.