Optimal (formerly Effective Spend)
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Recently posted jobs
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Manage and optimize programmatic advertising campaigns across DSPs (DV360, The Trade Desk, Beeswax, StackAdapt). Develop strategy, allocate budgets, negotiate publisher deals, perform deep-dive reporting and analysis, guide creative testing, and present recommendations to clients to meet KPIs.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Vice President of Public Affairs leads growth in public affairs sectors, manages teams, and develops client relationships while shaping agency visibility.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Specialist will execute and manage paid media campaigns, utilizing analytical and creative skills to optimize performance and achieve client goals.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Strategist will develop, manage, and optimize client advertising campaigns across various paid media channels while maintaining client relationships and analyzing performance data.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Public Affairs Sales Director is responsible for driving revenue, developing new public affairs relationships, managing existing clients, and executing sales strategies.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The (Associate) Director of Integrated Media oversees paid media activities, manages client relationships, ensures effective strategy execution, and presents performance insights.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The SEO & AI Visibility Strategist will enhance brand visibility through SEO and Generative Engine Optimization, conduct audits, implement optimizations, and stay updated with AI trends.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Manager drives strategies across paid channels, oversees client relationships, mentors junior marketers, and analyzes campaign performance to optimize results.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The SEO & AI Visibility Manager will lead SEO strategies, conduct audits, mentor junior staff, and analyze performance across search and LLMs.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Senior Paid Media Manager will manage client relationships, develop strategies for paid media campaigns, analyze performance, and collaborate with internal teams to optimize results.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Marketing Data Analyst will analyze digital marketing performance, automate reports, create dashboards, and interpret data from platforms like Google Analytics.
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