Search the 6 jobs at Optimal (formerly Effective Spend)

The Account Director at Optimal will oversee the development and execution of robust media strategies, collaborate with cross-functional teams, centralize goals and deliverables, track objectives, analyze campaign performance, assist in budget allocation, and present client reports.

The Public Affairs Sales Director at Optimal is responsible for driving revenue through developing new public affairs relationships and maintaining existing client relationships. They work with the Business Development team to meet sales quotas, write RFPs, budgets, and media plans, and perform outreach and visibility strategies. The ideal candidate should have experience in building networks, project management, sales planning, and providing exceptional customer service.

Seeking a savvy communications professional with experience in public relations and digital media to secure press coverage and high-quality backlinks for clients. Responsibilities include PR and link building strategies, proactive pitching, creating media lists, writing press materials, and monitoring SEO metrics.

Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, and analyzing performance data. Must have 2+ years of experience in paid search and social media advertising.

The Paid Media Specialist at Optimal is responsible for executing paid media campaigns, analyzing data, and optimizing client campaigns for success. Key qualities include being analytical, creative, growth-minded, and detail-oriented. The role involves campaign creation, account set-up, ad copywriting, competitive analysis, keyword research, and data analysis.

The Associate Vice President of Accounting and Finance at Optimal is responsible for overseeing financial processes, reporting, and systems. This role involves managing divisional finance leads, financial reporting, budgeting, cash flow forecasting, audit coordination, payroll transactions, and maintaining financial controls.