Jobs at Optimal (formerly Effective Spend)

The Paid Media Manager drives strategies across paid channels, oversees client relationships, mentors junior marketers, and analyzes campaign performance to optimize results.

Manage and optimize programmatic campaigns across DV360, The Trade Desk, and Stackadapt. Build strategy, allocate and pace budgets, analyze performance with BI tools, author client reports, train junior team members, coordinate with creative and cross-functional teams, and test new programmatic opportunities to improve client KPIs.

Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.

The Vice President of Public Affairs leads growth in public affairs sectors, manages teams, and develops client relationships while shaping agency visibility.

The Paid Media Specialist will execute and manage paid media campaigns, utilizing analytical and creative skills to optimize performance and achieve client goals.

The Paid Media Strategist will develop, manage, and optimize client advertising campaigns across various paid media channels while maintaining client relationships and analyzing performance data.

The Public Affairs Sales Director is responsible for driving revenue, developing new public affairs relationships, managing existing clients, and executing sales strategies.