Optimal (formerly Effective Spend)

HQ
Austin
Total Offices: 2
81 Total Employees
Year Founded: 2008

Optimal (formerly Effective Spend) Offices

Optimal (formerly Effective Spend) is headquartered in Austin and has 2 office locations.

Hybrid Workplace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible

U.S. Office Locations

HQ

Austin

Our office is walkable to some of the best spots that East Austin has to offer, including Sour Duck Cafe, Bennu coffee shop, Juiceland and The Wheel bar. The office is also a short distance from the popular Mueller development and the some of Austin's favorite local eateries along Manor Rd.

Los Angeles

3402 Motor Ave., Ste B, Los Angeles, CA, United States, 90034

Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Manage and optimize programmatic campaigns across DV360, The Trade Desk, and Stackadapt. Build strategy, allocate and pace budgets, analyze performance with BI tools, author client reports, train junior team members, coordinate with creative and cross-functional teams, and test new programmatic opportunities to improve client KPIs.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.
10 Days AgoSaved
Hybrid
Washington, DC, USA
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Vice President of Public Affairs leads growth in public affairs sectors, manages teams, and develops client relationships while shaping agency visibility.