Optimal (formerly Effective Spend)

HQ
Austin, Texas, USA
Total Offices: 2
81 Total Employees
Year Founded: 2008

Offices at Optimal (formerly Effective Spend)

Optimal (formerly Effective Spend) is headquartered in Austin, Texas, USA and has 2 office locations.

Hybrid Workplace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible

U.S. Office Locations

HQ
Austin, Texas, USA

Our office is walkable to some of the best spots that East Austin has to offer, including Sour Duck Cafe, Bennu coffee shop, Juiceland and The Wheel bar. The office is also a short distance from the popular Mueller development and the some of Austin's favorite local eateries along Manor Rd.

Los Angeles, California, USA

3402 Motor Ave., Ste B, Los Angeles, CA, United States, 90034

6 Days AgoSaved
Hybrid
Austin, TX, USA
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Manage and optimize programmatic advertising campaigns across DSPs (DV360, The Trade Desk, Beeswax, StackAdapt). Develop strategy, allocate budgets, negotiate publisher deals, perform deep-dive reporting and analysis, guide creative testing, and present recommendations to clients to meet KPIs.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.
7 Days AgoSaved
Hybrid
Washington, DC, USA
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Vice President of Public Affairs leads growth in public affairs sectors, manages teams, and develops client relationships while shaping agency visibility.