SEO Specialist

Posted 14 Days Ago
Be an Early Applicant
Annandale, VA
In-Office
Junior
Design
The Role
The SEO Specialist will enhance local rankings, manage the Google Business Profile, implement on-page SEO, and collaborate with the marketing team on SEO goals and strategies.
Summary Generated by Built In

We are seeking a highly skilled SEO Specialist for a national printing and advertising company.
Key Responsibilities:

• Manage, update, and optimize our Google Business Profile for maximum visibility.

• Monitor and enhance local ranking performance, keywords, and customer engagement.

• Respond to reviews professionally and support reputation management.

• Use GBP insights to develop improvement strategies.

• Conduct keyword research and implement on-page SEO best practices.

• Optimize website content, meta tags, headers, alt text, and site structure.

• Track and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.

• Identify SEO issues and recommend effective solutions.

• Improve local search ranking, organic traffic, and click-through rates.

• Work with the marketing team to align SEO goals with social media campaigns.

• Use social platforms to drive SEO results through optimized posts, link-building tactics, and audience engagement.

• Recommend content topics based on SEO data and trends.

• Prepare regular reports on rankings, traffic, and SEO strategy outcomes.

• Provide recommendations backed by data to guide marketing decisions.

• Stay updated on Google algorithm changes and SEO industry trends.
Qualifications:

• 2+ years of experience in SEO (local SEO highly preferred).

• Hands-on experience managing Google Business Profile.

• Strong understanding of Google Analytics, Search Console, and SEO tools.

• Basic–intermediate understanding of social media marketing and its impact on SEO.

• Strong analytical, communication, and problem-solving skills.

• Ability to collaborate with marketing and content teams.

Top Skills

Ahrefs
Google Analytics
Google Business Profile
Search Console
Semrush
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The Company
HQ: Alexandria, VA
434 Employees
Year Founded: 1982

What We Do

A global, One-Stop Shop for all your printing needs from business cards to posters, billboards and blueprinting for highest quality at the lowest and best prices.

We provide excellent product, fast and reliable service with quick turnaround time. We will impress you! ABC Imaging has locations throughout USA, Middle East, UK and China, providing full service solutions customized to your specific requirements for printing and installation of point of purchase, marketing rollouts, on-site and off-site printing and copying, marketing proposals, reprographics and blueprinting. We provide full service design, prototyping and packaging. We supply and install temporary walls (Modular Barricades) and apply branding graphics for segregation of construction areas within shopping malls, airports, train stations and public spaces . Custom finishing, cutting, C&C routing, laser cutting and engraving, vehicle wraps, buss, truck and train wraps. We print postcards, calendars, canvas photos, photo-books, t-shirts, mouse pads and all other promotional products. Sell and service printing equipment, 3D printers, laser cutters and computers.

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