SEO Specialist

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneShift, Ox Luxe, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first recommerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.
At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Job Description

Chotot is looking for a curious and eager to learn SEO specialist to join our SEO and Marketing team. The candidate will work closely with the Marketing team, Business Team and Product in order to drive Chotot's users growth to the next level.

Key Functional Areas of Responsibilities

– Develop a long term SEO plan to increase keyword rankings and organic search traffic to Cho Tot's websites.

– Take ownership in execution in order to make the plan happen via:

• Perform keyword research in coordination with Cho Tot business objectives to optimize existing content and uncover new opportunities.

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.

• Use web analytics dashboards, reports and key reporting tools in order to identify key areas of improvements/optimisations.

• Monitor and evaluate search results and search performance across the major search channels.

• Communicate to team and management on project development, timelines, and results.

• Work closely with the other team members to meet our ambitious growth goals.

Qualifications

– 1-3 years experience in SEO

– Proficiency in MS Excel

– Experience with analytics tools (Google Analytics, Google Data Studio) is an advantage

– Experience working with popular keyword tools (Search console, keywordtool.io, ahrefs etc)

– Ability to read and understand English well, self-learning and research materials on SEO in English

– Knowledge of Google AdWords is an advantage

– Able to work well both in team and independently

Additional Information

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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