Organic Growth Marketing Manager (ASO Manager)

Company Description

Join The Game! 

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 2,700 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

Being a part of the Gameloft Marketing department, your main objectives will be to increase organic visibility and conversion rate for the games of your portfolio. You will be in charge of planning the ASO strategy from scratch and find new opportunities to grow your games. You will be the keeper of organic performance, optimizing, tracking and reporting. 

• Build the ASO yearly roadmap aligned with game team objectives and new releases.
• Implement the keyword optimization strategy for all markets, the full-cycle of store A/B testing, and submission of assets compliant with store guidelines.
• Define and launch In-app events and promotional content cards to boost store performance and revenue.
• Monitor store average rating and reviews and, if needed, challenge the in-app prompt strategy.
• Test new features and experiment new ideas to grow your games' performance.
• Conduct regular competitor's benchmark and create marketing decks to present the latest updates to our Partners. 
• Build reports to monitor and communicate games’ store performance to game teams.
• Ensure alignment with Game Manager, Product Manager (monetization side), and Producer (product development side) to achieve the best possible product performance.
• Coordinate with cross-functional stakeholders involved such as game marketing assets, legal teams, partners, and licensors. 

Qualifications

• 3+ years in Product Marketing / Growth Marketing / ASO for mobile games and/or applications with massive users.
• Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment in general.
• Strong analytical skills with a meticulous mind.
• Creative skills (ads, videos) to brief Marketing assets and collaborate with artists.
• Strong leadership and advanced English communication for cross-studio collaboration.
• Ability to work autonomously and work with a wide range of profiles (business, game design, analysts, etc.).
• Great presentation and reporting skills. 
• Experience with Microsoft Office Suite and tools like Sensor Tower, Apptweak, MobileAction and/or other similar tools. 
• Nice to have: Good experience in different video game monetization models (ads, IAP, pay-mium,...) and user acquisition ideally in digital entertainment industry.

Additional Information

Recruitment Process:

• (1) Screening call;
• (2) Test,
• (2) Interview;
• (3) Offer.

Work Location and Hours:

• Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.
• Work hours: 08:30 AM - 06:00 PM, Monday - Friday.

Why Join Gameloft?

• You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.
• You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
• You want to contribute to a vibrant and dynamic atmosphere.
• You want to join a global company and meet great people around the world.
• You will work on an employment contract with competitive remuneration and benefits package.
• You are looking for a fun place to work in the heart of the city.

What We Offer:

• A hybrid working model (3 days WFO and 2 days WFH).
• A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.
• A range of well-being events and policies to support employees physically, mentally, and emotionally.
• An open-space office, a cafeteria, a terrace and a Gaming Area.
• Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).
• Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.
• An attractive monthly salary alongside Tet and other performance bonuses.
• Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...
• 100% coverage of mandatory insurance and extra healthcare insurance.
• A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
• Other benefits from one of the best employers in Vietnam.

What's more?

• Want to know more? Visit our websites:
  • Saigon Studio website
  • LinkedIn page
  • Facebook page

Due to the high number of applicants, we regret to inform you that only shortlisted candidates will be notified. Thank you for your understanding.