We seek a dynamic and highly-skilled SEO manager to join our team at Perfora Care.
As an SEO Manager, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and improve our online presence. This includes managing on-page SEO and off-page SEO activities, optimising keywords and phrases, link building and analysing web analytics data.
If you have a knack for the search engine landscape to unlock online marketing potential, we would like to hear from you.
You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company's growth and success. We offer attractive salary packages alongside an inclusive, mission-driven work culture that encourages exceptional professional progress.
Objectives of this role
Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
Executing link-building activities to ensure quality links from reputable sources.
Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
Optimise & Build the presence on all platforms of SEO, AIO, AEO & GEO
Your tasks
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
Required skills and qualifications
A bachelor's degree in marketing, digital marketing or a related field.
Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
3+ years of experience as an SEO manager or a similar SEO-focused role.
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Knowledge of A/B testing, local SEO and SEO reporting tools.
Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
Experience with SEO for local businesses and Google My Business optimisation.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Preferred skills and qualifications
Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
Knowledge of technical SEO, including speed optimisation for web and mobile.
Detail-oriented with strong organisational and project management skills.
Familiarity with social media marketing and its impact on SEO.
Experience with SEO testing and experimentation.
Understanding of conversion rate optimisation (CRO) principles.
Strong project management skills to handle multiple SEO initiatives simultaneously.
Skills Required
- Bachelor's degree in marketing, digital marketing or related field.
- Relevant SEO certifications (Google, HubSpot and/or SEMrush).
- 3+ years of experience as an SEO manager or similar role.
- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends (including Indian search landscape).
- Proficiency with SEO and analytics tools such as Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
- Knowledge of A/B testing, local SEO and SEO reporting tools.
- Experience with content management systems and website optimisation platforms (e.g., WordPress).
- Experience with SEO for local businesses and Google My Business optimisation.
- Strong analytical skills and ability to make data-driven decisions.
- Excellent communication and interpersonal skills for cross-functional collaboration.
What We Do
Perfora is an innovative oral care company dedicated to elevating everyday oral wellness. They offer a range of products designed to make oral care easy and enjoyable, including electric sonic toothbrushes with quad interval technology, probiotic mouthwash, and smart flossers, aiming to provide consumers with effective and accessible solutions for keeping teeth healthy and strong.
