SEO Manager

Soho, London 
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed in 2026.
The Role

We are looking for an SEO Manager, a genuine SEO all-rounder who will take responsibility for devising, implementing and overseeing SEO strategy. The ideal candidate will have a strong track record in international SEO and a commercial mindset, with the ability to identify opportunities, measure performance, and clearly demonstrate SEO’s impact on business growth. This is a data-driven role where analysis and ongoing optimisation are central to daily operations. You must be proactive, as well as have excellent problem-solving skills and attention to detail. You’ll work closely with the Head of SEO to shape and deliver a high-impact SEO roadmap.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Accountable for driving and implementing the SEO performance across multiple brands within LiveScore Group.
• Perform technical audits and identify technical improvements across the brands.
• Working with the product team to make sure releases follow SEO best practices.
• Track and evaluate performance against multiple KPIs, providing regular reporting and analysis.
• Engage external agencies or freelancers when required, ensuring clear communication, expectation management, and performance reporting.
• Provide regular updates for colleagues and senior management, summarising SEO performance and projecting out near-future performance of campaigns.
• Deriving actionable insight from reports (analysing key commercial pages, goal conversions in analytics, etc).
• Own the content production process and ensure all content is semantically optimised and aligned with SEO best practices.
• Provide clear guidelines, strategic advice, and content templates to drive consistent, high-quality output.
• Perform competitive analysis and identify opportunities for growth.
• Helping to refine & optimise link-building strategies.
• Collaborate closely with the Head of SEO on strategy development, task execution, and key SEO projects.
• Regularly reviewing workflows and ensuring they are documented and followed.
• Performing ad-hoc SEO tasks as required.

Skills, Knowledge and Experience

• Fluent in English with strong verbal and written communication skills.
• Proven experience in SEO with a genuine passion and keeping up-to-date with the latest industry trends.
• Experience using SEO tools such as Screaming Frog, aHrefs etc and LLM prompts.
• Good working knowledge of HTML and knowledge of JS will be considered an asset.
• Understanding of Generative AI, LLMs, and the evolving search landscape shaped by AI-powered responses.
• Solid understanding of all other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO.
• Proven ability to plan and deliver against business strategy.
• Proactive, having excellent problem-solving skills and organisation skills.

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials