🏟️ Who we are
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.
We combine the scale of a corporation with the speed and mindset of a startup.
🚀 About the role
We’re looking for an SEO Manager to join Better Collective and help us drive organic growth and search performance across highly competitive European markets.
In this role, you’ll collaborate with international teams and contribute to building products and experiences at the intersection of sports, media, betting, and technology.
You will be working with one of our flagship European platforms, managing high-traffic websites (50K+ indexed pages and hundreds of weekly publications) within the iGaming sector.
🌍 Location: Paris, Copenhagen, or London (hybrid model).
🎯 What you’ll do
Define and drive the complete SEO strategy (technical, on-page, and off-page) for European markets
Build and execute an SEO roadmap in collaboration with content and development teams
Analyze SERPs, competitors, and market trends to identify growth opportunities
Conduct technical audits (crawl, indexation, performance, logs) and prioritize improvements
Optimize keyword strategy, internal linking, and netlinking efforts
Monitor performance (traffic, rankings, conversions) and provide actionable insights
Collaborate with UX, CRO, and product teams to ensure SEO best practices are implemented
Promote a test-and-learn approach to continuously improve performance
🧠 What we’re looking for
Must-have:
Minimum 5 years of experience in SEO (technical and strategic)
Fluent English
Strong experience with SEO tools (Ahrefs, Semrush, GA4, GSC, Screaming Frog, etc.)
Advanced Excel / Google Sheets skills
Solid understanding of HTML, CSS, and JavaScript
Experience managing high-traffic websites, migrations, or redesigns
Strong understanding of E-E-A-T principles and SEO in competitive environments
Awareness of AI developments in search (SGE, Generative AI)
Nice to have:
Experience with Google Discover and/or Top Stories
Experience in iGaming or other highly competitive industries
🌟 What we offer
A global and diverse work environment
Opportunities for career growth and development
Flexible hybrid work setup
Laptop of your choice (Mac or PC)
A collaborative and supportive team culture
The opportunity to work on high-impact SEO projects within leading sports media brands
(Additional benefits may vary depending on location.)
✉️ Apply now
👉 Please submit your CV in English
We’d love to meet you!
What We Do
Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
