SEO Manager

Our platform is trusted by some of the world’s largest enterprises — including Shell, Hess, Cenovus Energy, W.R.Grace, Westlake Chemicals, UNICEF, Kimberly Clark, Scott Miracle Gro, and Newmont Mining to name a few, and across chemicals, energy, mining, and manufacturing industries. These customers have achieved tangible, hard-dollar results, such as:

• Over $40 million in annual EBITDA savings at a single enterprise.
• 10× frontline productivity improvements through mobile-first and AI-enabled workflows.
• 15–20% maintenance cost reductions and significant uptime gains across plants and sites.

Innovapptive is recognized by leading industry analysts for its differentiated value creation model:

• Named a Leader in the Frost & Sullivan Industrial Connected Worker Radar.
• Featured by Gartner in “Connected Factory Worker” research and the Hype Cycle for Manufacturing Operations Strategy.
• Cited by LNS Research for delivering 3–5× greater value than point solutions through unified OT–IT execution, AI/vision innovation, and field-proven ROI.

Our growth is backed by Tiger Global Management and Vista Equity Partners, one of the world’s premier software investors, known for scaling high-performance SaaS companies. Together, we are building the next-generation AI Powered Connected Worker Platform, combining cutting-edge technologies — SLM’s, Generative AI, Computer Vision, and Intelligent Orchestration — into a unified system that transforms plant operations globally.

Today, with over 300+ employees across the U.S., India, and ANZ, Innovapptive stands at a pivotal inflection point: with an ambition to scale to $100M ARR within the next 3-4 years by industrializing every aspect of our product, engineering, and customer delivery systems.

The Role
Innovapptive is hiring an SEO Manager to own inbound demand generation, with full accountability for converting organic search into high-intent demand, pipeline impact, and AI-driven search visibility.

What You’ll Do

• Own SEO-driven inbound demand, including organic MQLs, SQLs and influenced pipeline
• Own keyword strategy and prioritization across ToFu, MoFu, and BoFu stages with a strong focus on high-intent demand.
• Create monthly and quarterly SEO-driven content plans in partnership with the Content team
• Analyze competitor websites to identify content gaps and high-impact topic opportunities
• Create clear, execution-ready content briefs aligned to search intent and AI discovery
• Drive on-page optimization to improve keyword rankings and organic performance
• Drive AI search optimization experiments to improvevisibility in AI Overviews, LLM discovery, and citation-based results
• Own technical SEO end-to-end (crawlability, indexation, site architecture, schema, Core Web Vitals
• Improve site performance and SEO foundations by working closely with developers and the Website team
• Setup, maintain dashboards and reports to ensure comprehensive performance visibility. This includes monitoring traffic, rank improvement, AI visibility, and technical performance.

What We’re Looking For

• A minimum of 5–12 years of experience as an SEO Specialist, specifically within B2B SaaS companies or at reputed Digital Marketing Agencies with a focus on B2B and SaaS engagements.
• Demonstrated success in driving pipeline and revenue through organic search channels is essential.
• Strong hands-on expertise in Technical SEO, working with Website Teams
• A deep comprehension of search intent, buyer journeys, and content economics is expected.
• Experience in developing content clusters, authority assets and comprehensive SEO roadmaps is necessary.
• The ideal candidate is highly analytical, proficient with tools such as Google Analytics, Search Console, Screaming Frog, SEMRush / Ahrefs / Moz etc 
• High-ownership leader with a growth hacker's mindset

Success Metrics

• Growth in Top 3, Top 10 rankings for target keywords
• Increase in Organic MQLs and SQLs
• Increase in AI search citations vs competitors
• Improvement in Technical SEO health and Core Web Vitals

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.
Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.