Company Overview
Absolute Collagen is the UK's leading liquid collagen brand, helping women age powerfully through science-backed wellness products. Operating at the intersection has built a highly engaged customer community and continues to invest in scalable growth channels that support long-term customer acquisition and brand awareness.
Founded in 2017 by Maxine and Darcy Laceby, the business has built a highly engaged community of over 60,000 subscribers within a subscription-first, multichannel model.
As the company enters its next stage of growth, organic search is becoming a strategic priority. SEO is viewed not simply as a traffic channel, but as a key driver of customer acquisition, brand authority and commercial performance.
Why This Role Exists
Working closely with Digital Performance, Ecommerce, Content, PR and Affiliate teams alongside our SEO agency, the SEO Manager will ensure search visibility remains aligned with both commercial goals and brand positioning.
The successful candidate will own SEO strategy end-to-end, ensuring organic search contributes directly to customer acquisition, revenue growth and brand visibility. From technical SEO and content strategy to authority building and emerging AI search opportunities, this role will shape how customers discover Absolute Collagen online.
Working closely with Digital Performance, Ecommerce, Content, PR and Affiliate teams, the SEO Manager will ensure search visibility remains aligned with both commercial goals and brand positioning.
Role Impact
Drive Organic Growth
Develop and execute a comprehensive SEO strategy that increase visibility, rankings, organic traffic and customer acquisition across key search categories.
Build Search Authority
Strengthen the brand’s authority through technical excellence, content leadership, digital PR and strategic off-site partnerships.
Shape AI Search Visibility
Position Absolute Collagen for the future of search by leveraging AI tools, semantic optimisation and emerging LLM-driven search experiences.
Connect SEO to Commercial Performance
Ensure SEO activity contributes directly to business objectives, translating rankinga and traffic into measurable revenue growth and customer acquisition.
Champion Search Across the Business
Act as the organisation’s SEO expert, influencing decision across content, PR, Ecommerce and development teams to maximise organic growth opportunities.
What Success Looks Like (12 Months)
- Established a clear SEO roadmap aligned to commercial growth objectives.
- Delivered significant improvements in organic visibility, rankings and qualified traffic across priority categories.
- Built a scalable content strategy that consistently generates high-value organic traffic and supports customer acquisition.
- Increased domain authority through effective digital PR, partnerships and off-site SEO initiatives.
- Embedded AI-assisted SEO workflows that improve efficiency, content quality and search visibility.
- Developed robust reporting frameworks that clearly demonstrate SEO’s contribution to revenue and customer growth.
- Became the recognised SEO subject matter expert across the organisation, influencing strategic decisions and priorities.
Key Responsibilities
SEO Strategy & Leadership
- Own and deliver the company SEO strategy.
- Create and maintain a long-term SEO roadmap.
- Align SEO initiatives with commercial objectives.
- Priorities opportunities based on business impact and growth potential.
- Translate insights into actionable growth initiatives.
Technical SEO
- Lead technical SEO audits and implementation plans.
- Partner with developers to improve site performance and crawlability.
- Optimise indexing, site architecture and technical foundations.
- Identify and resolve technical barriers affecting search performance.
Content & Organic Growth
- Develop SEO-led content strategies.
- Drive keyword growth across priority categories.
- Ensure content supports both search visibility and brand voice.
- Improve content performance through ongoing optimisation.
Off-Site SEO & Digital PR
- Manage relationships with PR agencies and external partners.
- Build brand authority through strategic outreach and partnerships.
- Identify backlink and authority-building opportunities.
- Expand visibility across relevant industry and community platforms.
AI Search & LLM Optimisation
- Utilise AI tools such as ChatGPT, Gemeni and Claude to enhance SEO workflows.
- Optimise content for semantic and answer-led search experiences.
- Monitor emerging AI search trends and opportunities.
- Develop testing frameworks for new AI-driven search technologies.
Stakeholder Collaboration
- Parter with Content, PR, Affiliate, Ecommerce and Development teams.
- Advocate for SEO best practice across the organisation.
- Influence strategic decisions through data and insight.
- Ensure SEO remains integrated into wider marketing initiatives.
Experience & Capability
The successful candidate will bring:
- Proven experience in an SEO Manager or Senior SEO position.
- Strong technical SEO expertise and confidence working alongside development teams.
- Experience managing agencies, external partners and digital PR relationships.
- Deep understanding of keyword strategy, search intent and content planning.
- Strong analytical capability using platforms such as Ahrefs, Evertune or similar SEO tools.
- Commercial awareness with a focus on customer acquisition and business growth.
- Experience leveraging AI tools and emerging technologies to improve SEO performance.
- Excellent stakeholder management and communication skills.
- Ability to balance strategic thinking with hands-on execution.
- Experience working across multiple departments within a fast-paced business environment.
Skills Required
- Proven experience in an SEO Manager or Senior SEO position.
- Strong technical SEO expertise and confidence working alongside development teams.
- Experience managing agencies, external partners and digital PR relationships.
- Deep understanding of keyword strategy, search intent and content planning.
- Strong analytical capability using platforms such as Ahrefs, Evertune or similar SEO tools.
- Commercial awareness with a focus on customer acquisition and business growth.
- Experience leveraging AI tools and emerging technologies (ChatGPT, Gemini, Claude, LLMs) to improve SEO performance.
- Excellent stakeholder management and communication skills.
- Ability to balance strategic thinking with hands-on execution.
- Experience working across multiple departments within a fast-paced business environment.
What We Do
Established in 2017, Absolute Collagen was created with one mission - to create a daily collagen supplement that allows both men & women to look and feel their absolute best. Now, six years later AC has evolved as the UK’s fastest growing collagen brand with an array of awards to its name. What started with just a signature collagen supplement has now led to a catalogue of products including our expertly formulated collagen-boosting Maxerum serum and our award-winning haircare range. Alongside the evolution of our products, also comes the evolution of our brand. The “Strong In Your Skin” campaign focuses on encouraging people to look and feel empowered in their own skin. We explore what it means to be strong in your own skin, through telling real stories of men and women who have championed and believed in Absolute Possibility. Whether this means being more confident, more fearless or just more open, Absolute Collagen believes that there is no better feeling than harnessing your strengths from the inside and out. From our co-founders Maxine and Darcy Laceby to our community of Absoluters, we believe that when you feel strong in yourself absolutely anything is possible. Absolute Collagen is a powerful liquid collagen supplement that provides your body with an abundance of benefits both internally & externally. In the arena of ingestible beauty products, collagen has long been recognised as the star player. Here at Absolute Collagen we have perfected the formula for a liquid collagen supplement that will help you look and feel your absolute best. Absolute Collagen’s unique anti-ageing formula provides you with the highest concentrated dose of 8000mg of premium hydrolyzed marine collagen in the most convenient way. It is also infused with Vitamin C and protein which works synergistically with the collagen for optimum skin rejuvenation and tissue renewal. Taking Absolute Collagen as your daily supplement ensures to give you the best benefits possible.
