SEO Lead

Job Title: SEO Lead
Department: Growth & Marketing — SEO
Location: On-Site — NSTP, NUST H-12, Islamabad

We're redefining how the world creates and designs.

ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups — with zero outside funding.

• $35M+ ARR crossed this year

• 100M+ social impressions

• Built and shipped our own image generation model, now ranked #3 globally for photo realism
  

No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world — and we're just getting started.

If you want to build something that truly matters, work with exceptionally smart people, and grow at a pace most companies never experience, ImagineArt is the place.

We're looking for someone who gets that — someone who's as comfortable thinking about LLM citation patterns and AI Overviews as they are fixing a canonical tag issue at 11pm before a site migration. You'll own organic search at ImagineArt, end-to-end, and work across content, product, and engineering to make sure SEO is never an afterthought.

If you're the kind of person who reads algorithm update breakdowns for fun and already has opinions about Perplexity's impact on CTR, we should talk.

On-Page SEO

• Build and run keyword strategies rooted in actual intent, not just volume numbers

• Own content structure, metadata, internal linking, and semantic relevance across the product

• Run content audits regularly, find the gaps, fix the cannibalization, kill what isn't working

• Work with writers and designers from the start so SEO is baked in, not patched on later

• Write for people first, but write in a way LLMs want to cite including entity clarity, direct answers, authoritative sourcing

Off-Page SEO

• Build a link acquisition approach that's sustainable and actually makes sense for the brand

• Find digital PR angles, partnership plays, and thought leadership moments that earn links naturally

• Keep an eye on brand mentions, competitor backlink profiles, and where authority is shifting

• Run backlink audits, keep the profile clean, disavow what needs disavowing

Technical SEO

• Lead audits across crawlability, indexation, site architecture, Core Web Vitals, structured data, the full picture

• Sit with developers, scope the fixes, prioritize them properly, and QA everything before it goes live

• Handle XML sitemaps, robots.txt, canonicalization, hreflang, log file analysis — you know the drill

• Stay on top of algorithm updates and translate what they actually mean into something the team can act on

• Understand how structured data and entity optimization feed into LLM responses and knowledge graph visibility, and use that

LLM SEO & GEO

• Track and grow ImagineArt's visibility inside AI-generated answers — ChatGPT, Perplexity, Gemini, Google AI Overviews, all of it

• Know what makes content get cited by LLMs versus ignored, and build that into how the team creates and structures content

• Use tools like Profound, Otterly, or whatever's current to monitor brand presence in answer engines

• Develop a point of view on how GEO fits alongside traditional SEO — not as a replacement but as a layer on top

• Keep the team informed on how AI search is shifting click behavior and what that means for traffic modeling and forecasting

Analytics & Reporting

• Own reporting across traffic, rankings, conversions, share of voice, and LLM/answer engine visibility

• Build dashboards that actually tell a story, not just display numbers

• Tie SEO performance to business outcomes and make sure leadership understands the connection

• Track GEO metrics alongside traditional ones so there's a complete picture of organic presence

Data-Driven Decisions

• Reach for data before reaching for opinions

• Run experiments, validate what's working, cut what isn't, move fast

• Push back when the numbers don't support the gut feel, even if it's uncomfortable

Communication & Collaboration

• Make SEO legible to people who don't live in it — developers, writers, execs, everyone else

• Build the case for SEO investment in roadmap conversations and actually win those conversations

• Present clearly, write clearly, know your audience — make SEO endpoints conversion-focused, providing value to the end user

Team Leadership

• Grow the people around you, not just the metrics

• Build processes and documentation that hold up when the team scales

• Create an environment where people experiment, take ownership, and aren't afraid to call something out

• 5–7 years in SEO, with 1–3 years in a lead or senior IC role

• Comfortable with HTML/CSS, JavaScript SEO challenges, and talking to engineers in a language they respect

• Tool fluency: GA4, Google Search Console, Screaming Frog or OnCrawl, plus a strong handle on Ahrefs/Semrush or equivalent. Bonus if you're already using GEO monitoring tools

• You build narratives from data, not the other way around

• Strong opinions about AI Overviews, answer engine optimization, and what happens to organic CTR when LLMs answer the question before anyone clicks — backed by evidence

• Clear, direct, adaptable communication — you can explain the same thing to a developer and a CEO and have both walk away understanding it

• Genuinely excited about search, not performatively. You find this stuff interesting. You're energized by the uncertainty of where it's all going, not stressed by it

• Experience with programmatic SEO or content at scale

• Python or Google Sheets scripting for SEO automation

• Background in an AI / content-heavy / digital-first brand

• Experience managing or growing a small team

• Quarterly Bonuses

• Competitive compensation and comprehensive benefits package

• Medical Insurance (IPD/OPD)

• Company Sponsored Lunch

• Free Product Subscriptions

• Yearly Performance-Based Increments

• Paid Leaves

• EOBI

• Impact: Opportunity to work on innovative AI products like ImagineArt, shaping the future of creativity and user interaction

• Team: Be part of a passionate, fast-moving team that values innovation and data-driven decisions

• Growth: A culture where learning, growth, and experimenting with new ideas are deeply encouraged