Title: SEO Lead
Location: Hybrid – Manchester, 3 days on site per week, 2 days remote.
Salary: From £45,000
Who we are:
interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.
We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.
Purpose of the role:
The SEO Lead plays a pivotal role in the Commercial Team at interactive investor. This role is crucial in enhancing interactive investor’s online presence and driving conversions.
Reporting into the Organic Search Manager, the SEO Lead will be responsible for implementing ongoing SEO activities and reporting on SEO performance. The primary objective is to improve interactive investors’ organic search visibility and drive prospect-to-client conversions through strategic SEO initiatives, contributing significantly to the company’s digital growth and success.
Requirements
KEY RESPONSIBILITIES:
- Build, deploy, and run Enterprise Agents and AI that colleagues use every day - self-service tooling, end-user automation, and integrations into core processes
- Own on-page SEO and content optimisation as a core priority, leading best-practice implementation across search intent, title tags, meta descriptions, header structure, internal linking, and site architecture.
- Partner closely with the content team as a primary stakeholder: deliver detailed SEO content briefs, review and optimise copy pre-publication, and act as the on-page SEO subject matter expert embedded in the content workflow.
- Identify valuable search opportunities related to the finance and investment products, co-ordinating with content and other departments to execute against them.
- Conduct content gap analysis and topical mapping to inform the content calendar, working with content teams to prioritise high-opportunity topics.
- Audit existing content for on-page performance and optimisation opportunities, recommending refreshes, consolidation, or expansion where appropriate.
- Monitor SEO performance and rankings on a daily basis and alert the Organic Search Manager of any significant changes impacting traffic or conversions.
- Create and deliver monthly SEO reports, covering keyword movements, traffic, conversions, content performance, key achievements, and other valuable metrics.
- Knowledge of content structure and on-page signals that influence AI-driven search and answer engines.
- Mentor junior SEO team members, particularly on content optimisation and on-page best practice.
- Collaborate with stakeholders on wider website initiatives.
- Support the Organic Search Manager in delivering the overall SEO strategy to improve organic performance and drive organic traffic and conversions.
- Monitor and analyse competitor content and SEO performance, identifying topical gaps and emerging opportunities to maintain a competitive edge.
- Regularly analyse SEO and content performance using tools like Google Analytics, Search Console, Ahrefs, and SEOMonitor, providing insights and recommendations for improvement.
- Keep up to date with the latest industry trends, content best practice, and search engine/AI algorithm updates, providing recommendations to adapt strategy and tactics accordingly.
SKILLS & EXPERIENCE REQUIRED:
- Proven experience taking AI/ML solutions from concept into production, across model types and business contexts
- 3+ years proven experience as an SEO Executive or similar role.
- Proficiency in SEO tools and software (e.g., Google Analytics, Google Search Console, Ahrefs, ScreamingFrog).
- Strong analytical skills and the ability to interpret data and metrics.
- Excellent communication skills to collaborate effectively with content writers and cross-functional teams.
- Detailed knowledge of on-page and off-page SEO best practices and understanding of how these influence AI platforms
- Familiarity of content management systems (CMS) preferred.
- Ability to work independently and meet deadlines in a fast-paced environment.
- Familiarity with the financial industry or investment products is a plus.
- In-house experience is a plus but not necessary.
Benefits
- Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
- Life Assurance and Group Income Protection
- Private Medical Insurance – Provided by Bupa
- 25 Days Annual Leave, plus bank holidays
- Staff Discounts on our investment products
- Personal & Well-being Fund – Supporting your physical and mental wellness
- Retail Discounts – Savings at a wide range of high street and online retailers
- Voluntary Flexible Benefits – Tailor your benefits to suit your lifestyle
Skills Required
- 3+ years of proven experience as an SEO Executive or in a similar role
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, and Screaming Frog
- Strong analytical skills and ability to interpret data and metrics
- Excellent communication skills for collaboration with content writers and cross-functional teams
- Detailed knowledge of on-page and off-page SEO best practices and their influence on AI platforms
- Ability to work independently and meet deadlines in a fast-paced environment
- Proven experience taking AI/ML solutions from concept into production across model types and business contexts
- Familiarity with content management systems
- Familiarity with the financial industry or investment products
- In-house SEO experience
What We Do
We are interactive investor (ii), the UK’s number one flat-fee investment platform. For a simple, monthly fee, we provide a secure home for your pensions, ISAs and investments. This comes with an industry-leading selection of investments and a team generating up-to-date expert insight. ii has been helping customers for over 25 years. We have assets under administration approaching £55 billion and more than 400,000 customers. We are based in Manchester and, with offices in Leeds and London, employ more than 500 people. ii is an @abrdn business. Read more: https://www.ii.co.uk/about-us/our-ownership Important information: Please remember the price and value of investments and their income fluctuates and you may get back less than you invested. Past performance is no guarantee of future performance. If in any doubt, please consult a financial adviser. Our services are provided to you by Interactive Investor Services Limited, which is authorised and regulated by the Financial Conduct Authority (FCA). Registered in England with Company Registration number 02101863. Read more about how your money is held and protected at ii.co.uk/about-us/your-protection.
