LB Capital is a performance-driven organization focused on scaling businesses, generating high-quality B2B opportunities, and driving measurable growth. Our team operates with a results-first mindset—where execution, accountability, and data lead every decision.
Overview:
We are seeking a dynamic and results-driven SEO & Content Strategist to own organic growth through content creation and search optimization. This is a hands-on role for someone who understands how to turn content into traffic—and traffic into qualified B2B leads.
You will be responsible for developing and executing comprehensive SEO strategies, creating high-performing content, and leveraging analytics, technical SEO, and AI tools to drive measurable business results.
Key Responsibilities:
- Develop and execute SEO strategies to increase organic traffic, rankings, and lead generation
- Create and optimize high-quality content (blogs, landing pages, case studies, etc.) aligned with search intent and business goals
- Conduct keyword research to identify high-impact opportunities
- Optimize on-page elements including content, metadata, internal linking, and site structure
- Perform technical SEO audits and implement improvements (site speed, indexing, crawlability)
- Monitor and analyze performance using Google Analytics, Google Search Console, and Google Tag Manager
- Build and execute link-building strategies to improve domain authority
- Collaborate with internal teams on content, development, and marketing initiatives
- Leverage AI tools for content creation, optimization, and research
- Continuously test, analyze, and refine SEO strategies to improve results
Requirements (Non-Negotiable):
- 3–4+ years of hands-on SEO experience
- Proven B2B SEO experience
- Strong experience creating content specifically for SEO (blogs, landing pages, etc.)
- Ability to write, edit, and optimize content for both users and search engines
- Strong understanding of search intent, keyword strategy, and content mapping
- Experience with Google Analytics, Google Search Console, and Google Tag Manager
- Experience with SEO tools (SEMrush, Ahrefs, or similar)
- Knowledge of technical SEO fundamentals (site structure, indexing, metadata)
- Familiarity with HTML, CSS, and CMS platforms (WordPress or similar)
- Working knowledge of AI tools for SEO and content optimization
- Strong analytical and problem-solving skills
What Success Looks Like:
- Content that consistently ranks and drives qualified traffic
- Increased organic lead volume from SEO-driven content
- Improved keyword rankings for high-intent searches
- Ongoing optimization of content based on performance data
- Clear connection between content efforts and business growth
Why LB Capital:
- Direct impact on revenue—not just traffic
- High-performance, results-driven culture
- Work alongside experienced operators
- Fast-paced environment with real ownership
- Focus on measurable outcomes and long-term growth
This is not a content-only role.
You are expected to create content with purpose—built to rank, convert, and drive measurable results.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
Skills Required
- 3-4+ years of hands-on SEO experience
- Proven B2B SEO experience
- Strong experience creating content specifically for SEO (blogs, landing pages, etc.)
- Ability to write, edit, and optimize content for both users and search engines
- Strong understanding of search intent, keyword strategy, and content mapping
- Experience with Google Analytics, Google Search Console, and Google Tag Manager
- Experience with SEO tools (SEMrush, Ahrefs, or similar)
- Knowledge of technical SEO fundamentals (site structure, indexing, metadata)
- Familiarity with HTML, CSS, and CMS platforms (WordPress or similar)
- Working knowledge of AI tools for SEO and content optimization
- Strong analytical and problem-solving skills
What We Do
LB Capital, founded by Lance Bachmann, specializes in scaling small and mid-sized home services businesses, including roofing, HVAC, and solar. The firm provides the necessary capital, resources, and expertise to help these companies achieve significant growth, boost profits, and maximize their exit value through a dedicated partnership network and strategic roll-ups of family-owned companies.
