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Flowzz is looking for an SEO & Content Specialist to help strengthen our digital presence across several health and wellness projects. The role will focus on driving organic growth, optimizing internal linking structures, expanding content opportunities, and improving our backlink profile.
Responsibilities- Improve the SEO performance through targeted keyword strategies, technical optimization, and content growth.
- Optimize internal linking structure for better navigation and crawlability.
- Coordinate and streamline PR publications to ensure a steady flow of high-quality backlinks.
- Set up and maintain GA4 tracking and GTM configurations, including monitoring conversion elements and heat maps.
- Research and identify new backlink sources, focusing on high-value domains.
- Develop and oversee content production opportunities such as content clusters and dedicated sections.
- Support the creation of “satellite” websites (minimum of 2 per year, depending on dev team resources).
- Collaborate with the studio team for mass image production when needed.
- A conversational level of English is required (the team is international)
- Strong on-page SEO knowledge
- Solid understanding of off-page SEO
- Familiarity with CRO fundamentals
- Hands-on experience with GA4, Google Tag Manager, and heat mapping tools
- Analytical mindset with proven ability to interpret data and translate insights into action
- Proficiency in German is a plus
Nice to have:
- Experience working in the health, wellness, or medical niche
- Prior SEO experience targeting German markets
Skills Required
- Conversational English
- Strong on-page SEO knowledge
- Solid understanding of off-page SEO
- Familiarity with CRO fundamentals
- Hands-on experience with GA4
- Hands-on experience with Google Tag Manager
- Experience with heat mapping tools
- Analytical mindset; ability to interpret data and translate insights into action
- Proficiency in German
- Experience in health, wellness, or medical niche
- Prior SEO experience targeting German markets
What We Do
Helfy is building one of the world’s leading digital healthcare platforms - seamlessly connecting patients, doctors, and pharmacies through an integrated telehealth ecosystem. Through the DoktorABC platform, Helfy serves 1M➕ patients, providing a simple and high-quality digital healthcare experience from consultation to medication delivery. Our platform enables patients to: ▪️ Consult certified doctors for 40+ health and lifestyle conditions ▪️ Access 500+ partner pharmacies in real time ▪️ Receive fast and secure delivery of 5,000+ medications Helfy currently operates across Germany, France, and Switzerland, with upcoming expansion to the United Kingdom and the United States. Our mission is to provide innovative and immediate access to medical treatment, allowing patients to spend less time waiting and more time living.
