SEO Content Developers

SEO Content DeveloperPurpose

As an SEO Content Developer, you are responsible for identifying and pursuing strategic opportunities to bolster a client’s existing website content to increase organic traffic and rankings. As the owner of overall execution, production and task management, you are a copywriter, SEO strategist and team collaborator. You will receive new clients each month that you are required to strategize and execute new content for, completing all assigned clients by the end of each month. You are expected to be knowledgeable on types of content that work well in improving SEO campaigns, including new pages that might be needed and identifying pages that need additional content as well as being an excellent writer and editor to publish error free pages to client websites.

Accountabilities

Be able to analyze site performance, specific to on-site optimization opportunities, using 3rd party SEO tools to identify strengths, weaknesses, and solutions

Develop and deliver high-quality, accurate content for client websites, including:

Brainstorming, researching topics to increase a client’s search presence

Writing unique content for each client - ensuring quality, clarity and consistency

Follow quality control guidelines

Understand clients’ goals and preferences by looking at previous month’s completed work & notes in the Scorpion CS system, and being able to optimize accordingly

Produce exceptional and thorough notes on work completed in Scorpion-formatted, professional documentation that meets internal/external expectations

Make any necessary updates to tracked search terms

Find creative solutions for challenges unique to competitive-level SEO campaigns

Work with your Lead to identify areas of opportunity

Have an in-depth understanding of unique campaigns, goals, and challenges

Monthly Accountabilities

Complete task queue daily

Training Accountabilities:

Perform day-to-day responsibilities under general supervision

Handle intermediate content issues and problems within SEO campaigns (as it relates to content) and refer moderate to complex issues to leadership

Maintain intermediate knowledge of assigned vertical industry & current SEO trends, updates, and news

Competencies

Analytical Ability

Critical Thinking

Creative Storytelling

Investigative Reasoning

Organizational Skills

Vertical Expertise

Speed & Efficiency

Accuracy

Data Interpretation

Campaign Strategy

Keyword Targeting

Site / URL Structure

On-Page SEO

Content Writing

Basic understanding of Internal/External Backlinks

Google Guidelines

SEO Tools

Success Metrics / Expected Output

Monthly SEO Strategies - 7 hours/day

Complete All Assigned SEO Strategies by End of Month

Education & Experience

2+ years of work within an SEO-focused organization

Personal or professional ongoing writing, related education or job experience

Supervisory Responsibilities

This position does not currently manage any employees.

Position Type/Expected Hours of Work

This is a full-time, salary non-exempt position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5:30 p.m. This position generally does not require long hours, weekend work or travel.

Work Environment

Must be able to use a computer and phone and remain in a stationary position 95% of the day

Disclaimer

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time

This description reflects management’s assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned

This job description is subject to change at any time