SEO Consultant / Marketing Specialist

Posted 7 Days Ago
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Singapore, SGP
In-Office
Mid level
Security • Software
The Role
Develop and execute technical and content SEO strategies for Western markets, perform keyword and competitor research, monitor rankings and traffic, produce performance reports, collaborate with tech and content teams to fix SEO issues, and explore new growth opportunities like voice and video SEO.
Summary Generated by Built In

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

  • 5 Work Days Per Week
  • Current Office Near to Kaki Bukit MRT
  • Will Relocate to Tai Seng MRT in August 2026
  • Medical & Dental Benefits Provided
  • Entitled to Yearly Bonus & Performance Bonus
  • Position: SEO Specialist [ Germany / French / Euro Markets ]

Main Requirements

  • Is a plus if proficiency in English or other foreign languages (written preferable) is required to conduct localized keyword research, content optimization, and competitor analysis in the target markets in United States, Australia or Euro countries ( United Kingdom, Italy, Turkey, France, Germany, Spain, Netherlands, Belgium, Sweden, Portugal and so on)
  • Experience managing overseas SEO projects and optimizing websites for Western Markets is highly preferred.
  • Keywords for this post include Content Gap Analysis, Competitor Analysis, Organic Traffic, Ranking Positions, Domain Authority, Conversion Rate
  • Manage SEO-related assets, tools / platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog

Requirements:

  • Diploma or Degree in creative design, marketing, computer science, advertising, communications, foreign languages, linguistics is preferable.
  • Minimum 3 years of hands-on SEO experience.
  • Experience independently managing large websites or cross-border SEO projects is a plus.
  • Proficient with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console, Baidu Webmaster Tools).
  • Possess basic knowledge of HTML / CSS.
  • Familiar with search engine algorithms and ranking factors.

Responsibilities:

  • Develop and execute mid-to-long-term holistic SEO strategies encompassing technical SEO, on-page/off-page content optimization, link building, and local search optimization.
  • Conduct keyword research and traffic analysis. Monitor website indexing, rankings, traffic, and conversion data.
  • Regularly produce SEO performance reports and optimization plans.
  • Collaborate with the tech team to address technical SEO issues (e.g., site architecture, page speed, structured data, mobile-friendliness).
  • Guide the content team in SEO-focused content planning to improve target keyword rankings and organic search traffic.
  • Track search engine algorithm updates, analyze competitor SEO strategies, and continuously explore new SEO growth opportunities (e.g., voice search, video SEO).

Skills Required

  • Diploma or Degree in creative design, marketing, computer science, advertising, communications, foreign languages, or linguistics
  • Minimum 3 years of hands-on SEO experience
  • Experience independently managing large websites or cross-border SEO projects
  • Proficient with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console, Baidu Webmaster Tools)
  • Basic knowledge of HTML/CSS
  • Familiarity with search engine algorithms and ranking factors
  • Proficiency in English or other foreign languages for localized keyword research (written preferable)
  • Experience managing overseas SEO projects and optimizing websites for Western markets
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The Company
HQ: Hong Kong
175 Employees
Year Founded: 2009

What We Do

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

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