At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Position Summary
We’re seeking a results-driven SEO Manager to own and advance SolarWinds’ organic search strategy within the Demand Generation organization. This team member will build and scale a modern SEO practice in lockstep with paid media, content, product marketing, and web teams – accelerating pipeline, improving AI visibility, and driving long-term search equity across our Tools pillar.
Key Responsibilities
Strategy & Execution
- Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
- Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
- Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.
AI-Aware Content Optimization
- Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
- Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.
Cross-Functional Leadership
- Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
- Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.
Analytics & Insights
- Use GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.
- Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.
Vendor & Contractor Management
- Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring deliverables align with strategy and budget.
- Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource.
Qualifications
- 4–5+ years of SEO experience in B2B SaaS or enterprise technology
- Deep expertise in technical SEO, content optimization, and analytics
- Excellent communication and presenting ability to Tools BU Leadership and key statkeholders, collaboration, and project management skills
- Hands-on experience with Ahrefs, GA4, Google Search Console, and keyword research tools
- Familiarity with modern MarTech including 6sense, Mutiny, and Qualified
- Proven success aligning SEO with performance marketing and demand gen KPIs
- Understanding of structured data, AI search (SGE/Overviews), and content engineering for semantic search
Preferred Qualifications
- Experience optimizing for AI Overviews and structured content visibility
- Working knowledge of MAPs (Marketo, HubSpot), SFDC, and lead scoring models
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- 4-5+ years of SEO experience in B2B SaaS or enterprise technology
- Deep expertise in technical SEO, content optimization, and analytics
- Hands-on experience with Ahrefs, GA4, Google Search Console, and keyword research tools
- Experience using enterprise SEO platforms (Conductor, SEMrush, BrightEdge)
- Familiarity with MarTech including 6sense, Mutiny, and Qualified
- Proven success aligning SEO with performance marketing and demand gen KPIs
- Understanding of structured data, AI search (SGE/Overviews), and content engineering for semantic search
- Experience managing external SEO agencies, contractors, and specialized vendors
- Experience optimizing for AI Overviews and structured content visibility
- Working knowledge of MAPs (Marketo, HubSpot), SFDC, and lead scoring models
- Excellent communication, presentation, collaboration, and project management skills
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
