Responsibilities
- Optimize app listings (title, description, keywords, screenshots, videos, etc.) on Google Play Store and Apple App Store.
- Conduct competitive analysis to identify trends and opportunities in the app ecosystem.
- Monitor and improve keyword rankings and visibility using ASO tools (e.g., AppTweak, App Annie, Sensor Tower).
- A/B test different app creatives (icons, screenshots, preview videos).
- Collaborate with the product and design teams for consistent branding and messaging.
- Conduct keyword research and identify growth opportunities for organic traffic across web properties.
- Optimize on-page elements: metadata, headings, content structure, internal linking.
- Perform technical audits and coordinate with developers to implement fixes (e.g., site speed, crawlability, schema).
- Monitor backlinks, identify toxic links, and collaborate with content and PR teams on link-building strategies.
- Regularly track performance via Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
- Generate weekly/monthly reports on ASO and SEO performance and provide actionable insights.
- Stay updated on the latest trends in algorithms, ranking factors, and best practices.
- Support cross-functional marketing campaigns with keyword guidance and performance analysis.
Requirement
- Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
- 2+ years of experience in ASO and SEO, preferably for mobile-first businesses or digital products.
- Proficient in ASO and SEO tools (e.g., AppTweak, Google Search Console, Ahrefs, SEMrush, Screaming Frog).
- Deep understanding of App Store and Play Store algorithms and SEO ranking factors.
- Strong analytical skills and ability to interpret large data sets.
Bonus point if
- Experience working with mobile analytics platforms (Firebase, Mixpanel, Adjust, AppsFlyer).
- Familiarity with HTML, CSS, and content management systems (e.g., WordPress).
- Basic knowledge of paid marketing strategies and how ASO/SEO complements them.
Top Skills
What We Do
Amar Bank is transforming banking for the digital era since 2014. We're all about supporting small businesses and those who don't have access to conventional banks. Our AI and cloud technology hooks you up with personalized ways to save, pay, and handle your finances.
Meet our star player: Tunaiku! As of 2023, Tunaiku has served more than 14 million loan applicants, enabling those who are in need to access over IDR 9 trillion loans.
At Amar Bank, we aim to make a meaningful impact on the lives of our customers. Get ready to level up with our epic innovations!
PT Bank Amar Indonesia Tbk is a participant in LPS guarantee, licensed and supervised by OJK.
