The Role
Manage SEO, ASO, and AEO strategies to increase organic user acquisition for LenDenClub’s website and mobile app. Responsibilities include keyword optimization, app store listings, link building, technical SEO, content creation, agency coordination, rankings and reporting, organic conversion planning, algorithm monitoring, and webmaster tool administration. The role requires extensive B2C SEO and ASO expertise, familiarity with web technologies and analytics tools, strong copywriting skills, and at least seven years of relevant experience.
Summary Generated by Built In
About LenDenClub
LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of 30 million+ users and 3 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of up to 24% p.a.*. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify one’s investment portfolio.
LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country.
Why work at LenDenClub
LenDenClub is a certified great place to work. The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.
About Role-
We are looking to hire an SEO/ASO/AEO Manager who has hands-on experience across all aspects of B2C search engine optimization. This position will work cross-functionally with Paid, Social, and Content teams.
Responsibilities:
- Analyze the current state of the website, and app and define the strategy to maximize organic user acquisition.
- Work closely with SEO/AEO/ASO agencies
- Execute SEO & ASO strategies in multiple languages
- Optimise keywords, ratings, screenshots, and reviews
- Develop your App Store Optimization expertise and keep your knowledge up to date regarding new app stores (Apple App Store and Google Play Store) and mobile growth trends
- Identify directories, forums, and websites for potential link-building and develop strategies around it
- Research and resolve HTML code and content, link architecture, and navigation issues
- Creating unique write-ups after research and re-phrasing
- Collaborating with other members to foster teamwork and drive innovation and change
- WordPress Compatible
- Make on-page and off-page changes
- Provide daily work reports
- Provide daily ranking updates
- Prepare weekly, monthly, quarterly, and yearly plans for organic conversions
- Keep looking for significant Google algorithmic changes.
- Administer search engine programs (XML sitemaps, webmaster tools, etc. )
Desired Skills and Experience:
- At least 7 years of professional experience in SEO, ASO, Digital Marketing, and Content.
- Basic understanding of web technologies such as HTML, JavaScript, and CSS as well as major CMS.
- Experience with SEO tools such as Screaming Frog, Google Analytics, Search Console, SEMRush, and Ahrefs would be desirable.
- Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics
- Extensive B2C SEO experience ( B2C SEO )
- ASO expertise
- Knowledge of Analytic software ( Data )
- Good understanding of development processes, HTML, and other standard code
- Solid understanding of keyword research
- Solid understanding of copywriting & web copywriting skills
- Ability to identify and resolve problems.
- Ability to organize, manage, and prioritize tasks.
- Must have an excellent command of spoken and written English.
- Agency background would be a plus point.
Skills Required
- At least 7 years of professional experience in SEO, ASO, digital marketing, and content
- Basic understanding of HTML, JavaScript, CSS, and major content management systems
- Experience with Screaming Frog, Google Analytics, Google Search Console, SEMrush, and Ahrefs
- Bachelor’s degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics
- Extensive B2C SEO experience
- App Store Optimization expertise
- Knowledge of analytics software and data
- Good understanding of development processes, HTML, and standard code
- Strong keyword research knowledge
- Strong copywriting and web copywriting skills
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks
- Excellent spoken and written English
- Agency background
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The Company
What We Do
LenDenClub is a leading Peer-to-Peer (P2P) Lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 20lakh+ investors on board, LenDenClub has become a one-stop investment solution. LenDenClub’s FMPP has delivered returns above 11% p.a. to its investors in the past 3 months. It is a preferred alternative investment avenue over traditional asset classes. Moreover, it is safeguarded by market volatility and inflation. Therefore, investing with LenDenClub is a great way to diversify your investment portfolio. P2P investment is subject to risks. And investment decisions taken by a lender on the basis of this information are at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower.
