SEO and GEO Digital Experience Lead

Company Summary
EchoStar builds solutions that help families and communities stay connected. We'll launch your career and empower you to change lives.
Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We serve millions of customers with offerings ranging from satellite to streaming services and global to personal networking solutions.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
Our marketing and advertising teams blend creativity, strategy, and passion to tell the DISH story-shaping high-level messaging, driving media engagement, and launching campaigns that define the future of communication.
This role will lead SEO and GEO efforts across Sling TV and DISH's Pay TV business, partnering cross-functionally to improve visibility across search engines, app stores, and AI platforms. You'll own on-page SEO strategy, including content development, keyword research, and metadata optimization, to drive rankings and SERP ownership.
Working within a high-performing team, you'll collaborate with web, content, and device partners to optimize site structure, content, and technical elements for SEO growth. You'll also help define, socialize, and report on SEO strategy across acquisition and media teams to support sustained organic growth.
Key Responsibilities:

• Own and support SEO initiatives that improve search and app-store discoverability for Sling TV and DISH
• Optimize metadata, on-page copy, landing pages, and site structure to drive organic traffic and conversions
• Conduct ongoing keyword research and competitive analysis using enterprise SEO tools to inform strategy
• Partner with editorial, creative, marketing, web operations, and media teams to embed SEO best practices into content, copy, and creative assets
• Develop and execute content, link-building, and optimization recommendations to strengthen organic performance
• Analyze and report on traffic, rankings, and site metrics to identify opportunities and drive continuous SEO improvement

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree from a 4-year university or equivalent combination of education and experience
• 4 years or equivalent experience in any of eCommerce, marketing, web development, or web content management OR 1-2 years direct experience in SEO for a high traffic domain

Skills and Qualifications:

• Proficiency using AI-driven SEO tools and LLMs (e.g., ChatGPT, Claude, Jasper) for content ideation and data-driven keyword strategy
• Strong experience with web and marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Omniture, WebTrends)
• Ability to manage multiple priorities in a fast-paced, results-driven environment with minimal oversight
• Exceptional verbal and written communication skills, with the ability to influence stakeholders at all levels
• Solid understanding of effective marketing principles with a strong customer- and employee-focused mindset
• Highly motivated, growth-oriented self-starter with flexibility to travel up to 20% and work from the Denver-area office

Visa sponsorship not available for this role
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )