Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.
Preferred Qualifications- Create new innovative ways to drive organic traffic and search visibility
- Create keyword research and maintain targets with up-to-date volumes and competition
- Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
- Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
- Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
- Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
- Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
- Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
- Advocate for a seamless user experience for customers who are finding us through search
Skills Required
- Experience in SEO and organic search analysis
- Familiarity with keyword research and optimization techniques
- Knowledge of on-page SEO tactics
- Ability to work collaboratively with cross-functional teams
- Understanding of site infrastructure for crawlers
- Experience with backlink strategies
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
