The Role
Own and execute the company
nd AI-driven organic search program
cross verticals. Lead technical SEO, keyword and content strategy, site architecture, Core Web Vitals, and reporting. Partner cross-functionally with product, engineering, and content teams to implement SEO and Generative Engine Optimization (GEO) tactics and measure organic traffic, rankings, and conversion impact.
Summary Generated by Built In
SEO/AEO Strategist
As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, the SEO Specialist translates strategy into executed, measurable improvements in organic traffic, rankings, and conversion. ResponsibilitiesOrganic Search Strategy & Ownership
- Own uShip's organic search program across all commodity verticals
- Develop and maintain keyword strategy and on-page optimization priorities
- Align SEO efforts with business objectives and communicate organic performance to marketing leadership
- Monitor the SERP landscape, competitor positioning, and algorithm updates on an ongoing basis
- Maintain and evolve keyword tracking and reporting infrastructure
Technical SEO
- Conduct regular site crawls to identify and prioritize technical issues including crawl errors, redirects, and indexation gaps
- Partner with engineering and product teams to implement technical SEO recommendations
- Manage internal linking architecture and site structure improvements
- Monitor Core Web Vitals and page speed performance in coordination with product team
- Ensure proper SEO handling of URL changes, site migrations, and new page launches
- Lead keyword research and content briefing for SEO-strategic content
- Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
- Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
- Refine and maintain content hub and pillar page architecture across high-value verticals
- Deliver regular SEO performance reports
- Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
- Organic funnel analysis and conversion attribution
- Contribute organic search data and insights to reporting cycles
- Monitor uShip's visibility and citation rate within AI-generated search experiences including Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, etc.
- Develop and execute a GEO strategy to improve uShip's presence in generative search results across key shipping categories
- Stay current on evolving AI search behaviors and recommend tactical adjustments to content and structured data strategy
- Report on AI search performance alongside traditional organic metrics as part of regular SEO reporting
- Serve as the internal SEO subject matter expert, translating external audit findings and strategic direction into prioritized execution plans
- Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes
- Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment
- Collaborate with the broader marketing team on content, campaigns, etc.
Required Qualifications
- 3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program
- Deep proficiency in Google Search Console
- Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis
- Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
- Experience with internal linking strategy
- Collaborative, cross-functional working style with strong written and verbal communication skills
- Experience in marketplace, e-commerce, or two-sided platform businesses preferred
- Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus
Location: FULLY REMOTE or HYBRID optional team environment if local (HQ Austin, TX 78701)
Salary: $75,000 - $90,000 base salary
*We are unable to employ remote workers in New York City, Massachusetts, Montana, Hawaii, Alaska, California, or any location outside the U.S.
*We are unable to consider candidates requiring visa sponsorship or transfer, including OPT and H-1B, now or in the future.
*We are not accepting applications from agencies or independent contractors at this time.
Skills Required
- 3-6 years of hands-on SEO experience with ownership of an organic search program
- Deep proficiency in Google Search Console
- Hands-on experience with Semrush or Ahrefs for keyword research, tracking, and competitive analysis
- Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
- Experience with internal linking strategy
- Collaborative, cross-functional working style with strong written and verbal communication skills
- Experience in marketplace, e-commerce, or two-sided platform businesses
- Familiarity with CMS platforms (Sanity or similar) and basic HTML
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The Company
What We Do
uShip.com is the world’s largest and most trusted transportation marketplace primarily serving the freight, household goods and vehicle shipping markets. Consumers and businesses can compare and book upfront quotes, name their own price or receive auction style bids from over 225,000 customer-reviewed Transportation Service Providers, ranging from independent owner-operators to the largest freight carriers and brokers. Launched in 2004, Austin-based uShip operates globally with localized sites in the U.S., Canada, UK, Germany, France, Spain, The Netherlands, Austria, the European Union, Central and South America
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