SEO/AEO Intern

Posted Yesterday
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Woodland Hills, CA, USA
Hybrid
18-20 Hourly
Internship
Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands.
The Role
Support SEO and Answer Engine Optimization (AEO) efforts by conducting conversational keyword research, restructuring content for AI answers, deploying structured data/schema, tracking AI citations and backlinks, improving site health and Core Web Vitals, and using SEO tools to analyze and optimize brand visibility across traditional search and generative AI engines.
Summary Generated by Built In
Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: SEO/AEO Intern

Location: Hybrid (Woodland Hills, CA)

Program Dates:
  • Start Date: September 14th
  • End Date: December 10th
Workload: Part-time, 25-29 hours/week

What You’ll Be Doing: The SEO/AEO Intern will assist in implementing cutting-edge, organic visibility strategies designed to capture market share across both traditional search engines and generative AI answer engines (Google AI Overviews, ChatGPT, Gemini). By executing data-driven optimization workflows and auditing AI brand mentions, the intern will develop a dual-threat foundation in advanced SEO & Answer Engine Optimization (AEO). This critical role ensures our brand properties remain highly discoverable, authoritative, and cited during leadership's planned absence.

  • Conversational Keyword & Intent Research: Move beyond flat keyword volume to analyze conversational, multi-layered user queries and extract natural, question-based search intent.
  • Syntactic Restructuring for AEO: Optimize content using an "answer-first" architecture, crafting concise, high-density direct answers (40–60 words), explicit tables, and structured FAQ sections that AI LLMs can easily parse and ingest.
  • Advanced Schema & Technical Optimization: Assist in deploying machine-readable technical elements, including structured data (FAQPage, HowTo, and Product Schema) to drive rich snippets and direct AI engine citations.
  • AI Visibility & Citation Tracking: Monitor and analyze brand presence, citation share, and entity authority across major generative search summaries and traditional SERPs using Ahrefs Brand Radar or other similar tools (i.e. Profound).
  • AI-Assisted Content Strategy: Utilize AI tools to scale content discovery and identify optimization gaps while strictly maintaining human oversight for quality control, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and brand voice.
  • Backlinking Authority Building: Support efforts to build entity authority and consistency across third-party databases, knowledge graphs, and industry citation, primarily through backlinking opportunities.
  • Core Web Vitals: Support our brand websites Core Web Vitals scores and show consistent improvement Month-over-Month (MoM).
  • Optimize Site Health: Using Ahrefs, ensure our brand websites are 95% or higher site health per Site Audit Tool within Ahrefs. 

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

  • Analytical & Strategic Mindset: Exceptional ability to interpret multi-platform data sets (search patterns, click-less impressions, AI citations) and translate them into actionable optimizations.
  • AEO & Format Savvy: Clear understanding of how LLMs and information retrieval systems weigh factors like "information gain," factual density, and semantic structure.
  • AI Tool Literate: Familiarity with leveraging GenAI platforms (ChatGPT, Gemini, Claude, or Perplexity) for research, optimization, or basic prompt engineering.
  • Strong Communication & Collaboration: Ability to seamlessly communicate insights across content and development workflows.
  • Platform Experience: Experience navigating WordPress (preferred) alongside industry-standard tools like JIRA, Google Search Console, Google Analytics, and SEO suites (Ahrefs, Semrush).
  • Bachelor's degree, or equivalent related experience
  • SEO / Marketing experience (preferred)

Golden Perks & Benefits: 

  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. 
  • Professional development opportunities with mentorship, continuous learning programs, empowering you to progress and excel in your career. 
  • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym
  • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base hourly range is $18 - $20

The posted hourly range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote”

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Click here to learn more about general internet safety and our hiring practices. 

Click here to view our Privacy Notice to Job Applicants. 

Skills Required

  • Analytical and strategic ability to interpret multi-platform search and AI data
  • Understanding of LLM behavior, information retrieval, and answer-first content formatting (AEO)
  • Familiarity with GenAI platforms for research and prompt engineering (ChatGPT, Gemini, Claude, Perplexity)
  • Strong communication and collaboration skills to coordinate with content and development teams
  • Experience with JIRA
  • Experience with Google Search Console
  • Experience with Google Analytics
  • Experience with SEO suites such as Ahrefs and Semrush (including Ahrefs Brand Radar and Site Audit)
  • Experience navigating WordPress
  • Bachelor's degree or equivalent related experience
  • SEO/marketing experience

What the Team is Saying

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Golden Hippo Compensation & Benefits Highlights

  • Healthcare Strength Benefits include fully paid premiums for employee‑only medical, dental, and vision plans, significantly reducing out‑of‑pocket costs for core coverage. This creates strong baseline protection for individuals seeking low‑cost healthcare access.
  • Retirement Support Offerings combine a 401(k) match up to 3.5% with an ESOP that allocates company stock to employees’ retirement accounts. This mix provides both immediate savings support and long‑term ownership value.
  • Parental & Family Support Policies include 16 weeks of paid parental leave for all parents. This depth of leave signals strong support for family needs during key life events.

Golden Hippo Insights

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The Company
HQ: Woodland Hills, CA
500 Employees
Year Founded: 2011

What We Do

With over 900 team members across multiple companies dedicated to improving lives, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. From brand ideation to ad creation to product fulfillment, the entire process happens in-house.

Why Work With Us

Golden Hippo’s one-of-a-kind company culture is driven by collaboration, innovation, and initiative. The same tenacity and scrappiness that built Golden Hippo in 2011 still drives our culture to this day. We work hard, have fun, and strive to make a lasting impact on everything we do.

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Golden Hippo Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Company Office Image
HQWoodland Hills, CA
Golden Hippo is located in Woodland Hills, one of Los Angeles' finest neighborhoods. We're nestled in-between a serene creek and a shopping center with Bristol Farms, Starbucks, Health Nut, etc.

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