Senior/Lead Data Scientist - Marketing Analytics

Posted 12 Days Ago
Be an Early Applicant
Germantown, MD
Hybrid
5-7 Years Experience
Big Data • Marketing Tech • Analytics
The Role
The Senior/Lead Data Scientist in Marketing Analytics is responsible for building and maintaining predictive models, identifying patterns and trends in data, and enhancing business decision-making. The role involves developing complex analytic frameworks, generating ad-hoc analyses, and creating new analytic procedures, requiring advanced communication skills to relay results to non-technical audiences.
Summary Generated by Built In

Key responsibilities/duties include:

· Build, implement and maintain predictive models through their full lifecycle.

· Identify patterns & trends in data, and provides insights to enhance business decision making.

· Identify challenges and opportunities from client strategy discussions and taking ownership of solution.

· Work with team to develop and maintain complex analytic frameworks that may include 50+ predictive models.

· Set up and monitor monthly model recalibration process.

· Generate complex ad-hoc analyses combining disparate concepts or creating new approaches.

· Design and create new analytic procedures & automation.

· Review corporate model scoring QC.

· Review corporate data transformation QC.

 

Education and Experience:

· 5 years of machine learning and analytics experience

· 5 years of quantitative marketing experience

· MS/PHD in a quantitative discipline or BS in a quantitative discipline with commensurate experience

· Experience with R, Python, & SQL

· Ability to present advanced analytical methodology and results to non-technical audiences.

· Analytically minded, specifically comfortable with data, response metrics and trends

· Excellent written and verbal communication skills

· Ability to analyze problems and produce a viable solution

· Ability to coordinate across different internal groups

· Experience with Tableau (or other data visualization platform)

· Experience with Excel

· Financial or insurance industry experience strongly preferred

· 5-7 years of Database Marketing and Data Mining experience preferred

DataLab USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

All offers of employment are contingent on passing a background check and drug test.

Privacy Policy - DataLab USA™ | Targeting Better Results

Top Skills

Python
R
SQL
The Company
HQ: Germantown, MD
111 Employees
On-site Workplace
Year Founded: 1979

What We Do

DataLab USA is an analytics-driven award-winning database marketing services company that focuses on optimizing multichannel direct marketing solutions. Through the use of data analytics, sourcing, processing, and digital services, DataLab USA effectively enables Fortune 500 companies to maximize their direct marketing investments.

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