Senior Writer, Marketing

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.

The Opportunity

Root is seeking a full-time Senior Marketing Writer to redefine insurance through compelling brand and product marketing content, with a focus on comprehensive digital campaigns and building compelling customer experiences with Root’s partners. The role demands creativity and problem-solving to enhance customer experiences, with a strong emphasis on clear, engaging communication. The ideal candidate should excel in both B2C and B2B marketing, adept at updating copy to brand standards, simplifying complex ideas, and ensuring high-quality, stylistically consistent content across various formats, from blogs to billboards.

Root's creative marketing team is dedicated to transforming the insurance industry through a user-centered, iterative design process. The team values collaboration and insight-driven strategies to drive business growth and innovation. The Senior Writer will work alongside a diverse group of professionals, including designers, marketers, product managers, and engineers, to help shape the future of insurance.

Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US."

This role reports to the Sr. Creative Director.

Salary Range: $87,000 - $100,000

Please provide a PDF of relevant work samples or web link to a portfolio. Applications without a portfolio will not be considered.

How You Will Make an Impact

• Develop a distinctive and compelling brand voice that resonates with diverse audiences.

• Create engaging and persuasive content for multi-channel marketing campaigns, including digital, print, and social media.

• Craft clear, concise, and impactful messaging for product launches and updates.

• Simplify complex insurance concepts to make them easily understandable for customers.

• Collaborate with designers and marketing teams to ensure cohesive and visually appealing content.

• Optimize email marketing strategies to improve customer engagement and conversion rates.

• Enhance the customer journey with personalized and relevant communication.

• Conduct market research to stay ahead of industry trends and competitor strategies.

• Implement SEO best practices to increase organic traffic and search engine rankings.

• Use data analytics to measure the effectiveness of copy and refine strategies accordingly.

• Train and mentor junior copywriters to maintain high-quality content standards.

• Develop compelling narratives and case studies that highlight customer success stories and company innovations.

What You Will Need to Succeed

• 5+ years of relevant writing/editing experience in a creative, editorial, or marketing environment

• 2+ years of relevant CX email experience, preferably in either FinTech or an analytics-based environment

• A solid understanding of email best practices

• Basic to intermediate experience with A/B testing

• Concise writing style across all written communication, ensuring a unified and consistent brand presence

• Experience pitching/presenting creative work to leadership teams

• Intermediate background in research, with special attention given to customer journey mapping

• Part-time strategist (Notice it doesn’t say “strategic thinker.” Of course you’re a strategic thinker, but Root writers connect all their content back to strategy. And if for some reason there isn’t a strategy to be found, they’re quick to get the right people in the room to make it happen.)

• Accustomed to working with legal/compliance teams to review content

• Self-starter

• Skilled collaborator

• Flexible in working style (sometimes design will drive copy, sometimes copy will drive design, and sometimes you’ll volley back and forth)

• A deep love of the Oxford comma (happy to support those in transition)

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.