Senior Website Manager

Posted 7 Days Ago
Be an Early Applicant
Hiring Remotely in DC, USA
Remote or Hybrid
91K-109K Annually
Senior level
Digital Media • Edtech • Kids + Family • Software
Every child is capable of greatness
The Role
The Senior Website Manager owns daily marketing website operations, including CMS page production, publishing workflows, governance, quality assurance, and site health monitoring. The role also leads A/B and multivariate testing, personalization, performance analysis, conversion optimization, accessibility checks, and issue triage. They coordinate with marketing stakeholders, designers, developers, and content contributors while maintaining documentation, redirect maps, and publishing standards.
Summary Generated by Built In

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

 

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

 

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

  • Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

  • Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

 

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

 

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.


Job Purpose

The Senior Website Manager is responsible for the day-to-day operations of Great Minds' marketing website. Reporting to the Director, Web Strategy and Digital Marketing, this role owns the publishing workflow, CMS page production, quality assurance, and site health monitoring. The Website Manager brings attention to creative detail when assembling pages, producing layouts that are visually polished and aligned with the established design direction.

Beyond operations, the Senior Website Manager leads the execution of page optimization and experimentation — implementing A/B and multivariate tests, personalization, monitoring performance, and reporting results in partnership with marketing stakeholders. The right candidate is highly organized, analytically minded, detail-oriented with a creative eye, and comfortable working inside a modern CMS environment.


Responsibilities

  • CMS Operations & Page Production

    • Build and publish web pages using the CMS component library — assembling layouts, populating content fields, and configuring page structures without requiring custom development

    • Manage the publishing workflow — intake, scheduling, review routing, and go-live coordination across contributors

    • Maintain CMS hygiene: user permissions, template integrity, component usage standards, and content organization

    • Partner with the UX designer and developer on component requests, template updates, and CMS configuration changes

  • Page Optimization & Experimentation

    • Lead the execution of A/B and multivariate tests — setting up experiments in the platform, implementing variants, and monitoring results

    • Partner with the key stakeholders to translate optimization hypotheses and content strategies into live experiments

    • Report test results clearly, with recommendations for next steps, to our marketing partners

    • Maintain an optimization backlog, tracking what has been tested, what is in progress, and what is queued

    • Monitor CTA performance, page engagement metrics, and conversion paths — surfacing patterns and flagging opportunities for improvement

  • Quality Assurance

    • Execute QA checks before every publish: cross-browser and mobile rendering, link integrity, form functionality, accessibility compliance, and metadata accuracy

    • Own the staging environment review process as part of the four-stage release workflow (Local → Review → Stage → Production)

    • Identify and triage site issues, coordinating resolution with the developer as appropriate

  • Site Health & Performance Monitoring

    • Monitor Core Web Vitals, uptime, redirect integrity, and crawl health on an ongoing basis

    • Flag technical performance regressions and work with the developer to resolve them

    • Maintain redirect maps and ensure URL hygiene across site updates and content migrations

  • Governance & Process

    • Enforce the website governance framework in day-to-day operations — intake process, approval routing, and release cadence

    • Maintain documentation for publishing standards, CMS workflows, and page production guidelines

    • Support onboarding of new content contributors to CMS tools and publishing standards

Requirements

  • 5+ years of experience in a web operations, digital production, or CMS management role

  • Hands-on experience with a modern headless or component-based CMS (Storyblok, Contentful, Webflow, or similar)

  • Experience setting up and managing A/B or multivariate tests using tools such as Google Optimize, VWO, Optimizely, or similar

  • Comfort reading and interpreting performance data in GA4 or equivalent analytics platforms

  • Strong QA instincts — you catch what others miss before it goes live

  • Familiarity with Core Web Vitals, basic SEO hygiene, and accessibility standards (WCAG 2.1)

  • Clear communicator who can coordinate across marketing contributors, developers, and stakeholders

  • Experience in a B2B or education organization is a plus

Required Education

  • Bachelor's degree in marketing, communications, digital media, or a related field, or equivalent professional experience.

Status

Full-time

Location

  • Remote opportunity with >5% travel

The expected base salary range for this position is $91,000-$109,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact [email protected]

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

#LI-Remote

Skills Required

  • 5+ years of experience in web operations, digital production, or CMS management
  • Hands-on experience with a modern headless or component-based CMS such as Storyblok, Contentful, Webflow, or similar
  • Experience setting up and managing A/B or multivariate tests using Google Optimize, VWO, Optimizely, or similar
  • Ability to read and interpret performance data in GA4 or equivalent analytics platforms
  • Strong quality assurance instincts
  • Familiarity with Core Web Vitals, basic SEO hygiene, and WCAG 2.1 accessibility standards
  • Clear communication and ability to coordinate across marketing contributors, developers, and stakeholders
  • Bachelor's degree in marketing, communications, digital media, or a related field, or equivalent professional experience
  • Experience in a B2B or education organization
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The Company
HQ: Washington, DC
1,000 Employees
Year Founded: 2007

What We Do

Technology at Great Minds is one of the foundations to our commitment to quality instruction that elevates education in every classroom. Our digital platform brings technology into the classroom through interactive experiences such as games, simulations and other digital content to help students build knowledge. In addition, we’re able to use data to continuously improve our curriculum, which helps students learn and helps teachers identify the right interventions to ensure student growth. Great Minds was founded in 2007; however, we wrote our first line of code in 2019. We use a modern tech stack – AWS, Kubernetes, Lambda, Node. We solve challenges in the areas of digital learning experiences, content management, rostering, and B2C authentication. At Great Minds every line of code you write has an impact on millions of learners nationwide. Include engineering, product. Move to top. builds on the strengths of the core curricula your work will impact the daily lives of learners as they interact with content. We are looking for builders and problem solvers who are committed to serving our teachers and students by unlocking greatness in every child. At Great Minds you’ll be part of a growing team where you have a voice in technology and team decisions.

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