Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
The Senior Web Marketing Manager is a strategic leader helping to shape how SoFi delivers, optimizes, and scales high-impact experiences across the Marketing website.
Operating at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations, this role will identify opportunities, develop recommendations, and lead complex initiatives that improve both business outcomes and how the broader Web Marketing team operates.
We’re looking for a highly curious, forward-thinking leader who can anticipate opportunities and risks, challenge existing ways of working, and translate emerging technologies, performance insights, and business needs into scalable solutions - while remaining hands-on.
What You’ll Do
- Lead complex, high-impact web initiatives end to end, from strategy and requirements through launch, measurement, and optimization.
- Serve as a strategic partner, shaping landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps.
- Proactively identify opportunities, risks, and inefficiencies, bringing forward thoughtful recommendations and scalable solutions rather than waiting for direction.
- Drive AI-enabled operations and automation, developing reusable workflows and processes that improve quality, reduce manual effort, and increase team capacity.
- Advance experimentation and conversion optimization, using performance insights and user behavior to identify opportunities and accelerate the path from idea to prototype to test to learning.
- Lead cross-functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, anticipating dependencies, resolving blockers, and driving shared outcomes.
- Raise the capabilities of the broader Web Marketing team through mentorship, knowledge sharing, scalable standards, and by surfacing emerging technologies, competitive trends, and digital experience opportunities worth testing or adopting.
What You’ll Need
- 8+ years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field.
- Demonstrated ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization.
- Sound strategic judgment with the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.
- A track record of proactively identifying opportunities and driving scalable solutions, rather than waiting for direction.
- Deep understanding of modern CMS platforms and web technologies, including experience improving production workflows, implementing new capabilities, or supporting platform transformations.
- Demonstrated hands-on experience with AI tools and automation, proactively identifying opportunities to streamline workflows, accelerate execution, and develop scalable solutions that improve team efficiency.
- Proven ability to drive experimentation and conversion optimization using performance insights, while influencing technical and non-technical stakeholders through clear recommendations and cross-functional collaboration.
Nice to Haves
- Background in fintech, financial services, or another highly regulated industry.
- Familiarity with headless CMS platforms or large-scale CMS migrations, including Payload or comparable technologies.
- People-management or formal team-leadership experience, with demonstrated ability to coach, develop, and raise the performance of others.
Skills Required
- 8+ years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field
- Ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization
- Strategic judgment and ability to navigate ambiguity, assess tradeoffs, and make decisions with limited oversight
- Track record of proactively identifying opportunities and driving scalable solutions
- Deep understanding of modern CMS platforms and web technologies
- Hands-on experience with AI tools and automation to streamline workflows and improve efficiency
- Ability to drive experimentation and conversion optimization using performance insights
- Ability to influence technical and non-technical stakeholders through clear recommendations and cross-functional collaboration
- Background in fintech, financial services, or another highly regulated industry
- Familiarity with headless CMS platforms or large-scale CMS migrations, including Payload or comparable technologies
- People-management or formal team-leadership experience, including coaching and developing others
What the Team is Saying
SoFi Compensation & Benefits Highlights
-
Affordable Benefits — Health coverage is heavily subsidized, reducing monthly premium costs for many U.S. employees. Other medical plan options are also subsidized, helping keep overall insurance more affordable.
-
Parental & Family Support — Family support is extensive with fully paid parental leave, fertility and adoption resources, and subsidized backup care. These offerings provide meaningful support for employees planning or growing families.
-
Wellbeing & Lifestyle Benefits — Financial‑wellness and learning perks stand out, including student‑loan assistance and tuition reimbursement. Mental‑health coaching, therapy access, and fitness and wellness programs add value beyond salary.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
Gallery
SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
