Senior Web Conversion Optimization Manager

Job Description

At Zendesk, we empower businesses to build meaningful customer relationships. We're looking for a dynamic and results-driven Senior Web Conversion Optimization Manager to join our growing team in Pune. If you're passionate about creating exceptional web experiences and driving tangible business growth, we want to hear from you.
 

Who We're Looking For:

We're seeking a seasoned professional with a proven track record of optimizing complex websites, ideally within a B2B SaaS or e-commerce environment. You’re a strategic thinker who can translate data into actionable insights, driving significant improvements in user experience and lead conversions. You thrive in a fast-paced environment, possess exceptional problem-solving skills, and are comfortable presenting to senior management. You’re someone who can independently build and execute a web project roadmap, taking ownership and driving projects to successful completion. You will be a key player in shaping our digital presence and contributing to our continued success in the Indian market.

What You'll Be Doing:

• Develop and drive the web experience optimization roadmap to optimize the web journey for inbound visitors, focusing on improving user experience and increasing lead conversions.

• Ensure seamless web navigation, content accessibility, and SEO optimization to maximize the quality of inbound traffic.

• Develop personalized web experience initiatives based on audience segmentation using tools like AEM (Adobe Experience Manager) and Adobe Target.

• Manage and monitor web performance dashboards to report to Group Manager on performance.

• Manage A/B and multivariate testing using tools such as Adobe Target to continually optimize web performance and user experience.

• Oversee the complete testing lifecycle, from data research, hypothesis creation through to execution and analysis, ensuring measurable business outcomes.

• Evaluate and prioritize web initiatives based on potential impact and alignment with business objectives, ensuring high-impact projects are always prioritized.

• Collaborate with cross-functional teams (Marketing, Product, Sales, Analytics) to ensure alignment on priorities and smooth execution of web projects.

What You Bring to the Role:

• 5+ years of experience in a conversion optimization or product management role focused on web or a similar role within a B2B SaaS or e-commerce environment.

• Strong experience managing and executing on a product roadmap of impactful web initiatives to support business growth.

• Clear track record of delivering impactful web experience to drive business growth.

• Fully self-sufficient and able to build, own and execute a web project roadmap with minimal direct help.

• Strong subject matter expertise in the area of web experience, bringing new perspectives and innovations to the business.

• Excellent initiative and problem-solving skills, with a keen eye for identifying growth opportunities and leading solutions.

• Solid project management skills, with the ability to prioritize and manage multiple projects effectively in a fast-paced environment.

• A collaborative, data-driven, and results-oriented mindset with a focus on achieving tangible business results.

• Comfortable presenting to senior management and able to challenge and advocate for a strategic direction where appropriate.

• Strong ability to interpret data and tell compelling stories through data visualization and analysis.

• A self-starter who can operate autonomously, drive projects independently, and make proactive decisions.

• Proven expertise with web analytics (Google Analytics, Adobe Analytics), A/B testing (Adobe Target, Optimizely), and web personalization.

• Familiarity with CMS platforms, particularly AEM (Adobe Experience Manager), is preferred.

• Product Management or related certification with a strong understanding of the product development process as it relates to web experience is a plus.

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Please note that Zendesk can only hire candidates who are physically located and plan to work from Karnataka or Maharashtra. Please refer to the location posted on the requisition for where this role is based.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.