The Role
The Senior Web and Digital Marketing Manager will drive the Anomali website strategy, optimize digital performance, and collaborate across teams to enhance user experience and engagement.
Summary Generated by Built In
Company Description:
Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent, intelligent, and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed, scale, and performance while reducing the cost of security analytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention.
Do more with less. Be Different. Be the Anomali.
Learn more at http://www.anomali.com.
Job Description:
Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a visionary Senior Web and Digital Marketing Manager to create and execute the overall Anomali website strategy and drive digital / paid marketing performance. In this role you'll be ensuring a seamless and engaging user experience, and driving growth and engagement through compelling content, design and functionality. You will work closely with different teams — including sales, marketing, product and customer success — to ensure that the website accurately represents the company's brand and values, effectively communicates its product offerings and meets its business objectives. Additionally, the overarching focus is on Digital Marketing analytics and performance. We are looking for a Senior Marketing Manager that brings passion and innovation to B2B SaaS product Digital Marketing.
Responsibilities:
o Establish and monitor key metrics/KPIs and reporting, lead regular strategy review sessions, and deliver insights to drive improvements in Digital / Paid Marketing effectiveness, pipeline growth and the website customer journey.
o Collaborate with the growth marketing team to develop and execute conversion optimization campaigns, including SEO, GEO, landing page optimization, content optimization, and user experience improvements.
o Own the definition and execution of the Anomali.com website strategy and roadmap based on hard data and company and business strategy needs.
o Project manage the day-to-day operations of Anomali.com including managing updates, new page and content releases as well as address performance and content issues in a timely fashion.
o Collaborate with internal content providers to keep the site current and fresh (e.g. blogs, press releases, videos, white papers, case studies, use cases, etc…).
o Drive a culture of experimentation, utilizing A/B and multivariate testing, rapid prototyping and iterative development to continuously improve website performance and user experience.
o Provide a crucial voice in decisions around applications in the web tech stack.
o Manage relationships with outside agencies that provide content, strategy, web development and digital marketing resources.
Qualifications
Required Skills and Experience:
o 5+ years of digital marketing, paid marketing, growth marketing, web marketing or similar, with deep experience improving site traffic, conversion rate optimization (CRO), SEO and GEO.
o Strong analytical skills, with experience using data to inform product decisions and drive growth.
o Excellent cross-functional collaboration and communication skills, with experience working in a fast-paced, high-growth environment.
o Strong project management skills required -- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines.
o Familiarity with A/B testing and multivariate, user testing and other experimentation methods
o Strong communications skills and history of measurable pipeline growth.
o Experience managing external web agencies and external digital marketing resources, along with efficient and effective budget management.
o Demonstrated ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines
o Passion for creating exceptional user experiences and delivering value to customers.
o Previous cybersecurity industry experience a plus.
o This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US
Equal Opportunities Monitoring
It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability, qualifications and aptitude. We select those suitable for appointment solely on the basis of merit without regard to an individual's disability, race, color, religion, sex, sexual orientation, gender identity, national origin, age, or status as a protected veteran. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented.
If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at [email protected].
Top Skills
A/B Testing
Analytics
Content Management
Digital Marketing
Growth Marketing
Seo
Web Development
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The Company
What We Do
Anomali is the leader in intelligence-driven extended detection and response (XDR) cybersecurity solutions. Anchored by big data management and refined by artificial intelligence, the Anomali XDR platform delivers proprietary capabilities that correlate the largest repository of global intelligence with telemetry from customer-deployed security solutions, empowering security operations teams to detect threats with precision, optimize response, achieve resiliency, and stop attackers and breaches.Our SaaS-based solutions easily integrate into existing security tech stacks through native cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves public and private sector organizations, ISACs, MSSPs, and Global 1000 customers around the world in every major industry. Leading venture firms including General Catalyst, Google Ventures, and IVP back Anomali.
