Senior Vice President (SVP) of Marketing
Company: Blue Acorn iCi, an Infosys Company
Location: Remote / Hybrid
Blue Acorn iCi is seeking a visionary, growth-driven SVP of Marketing to lead and scale our global marketing function. As an Infosys subsidiary, we uniquely operate at the intersection of a high-performing digital agency and a global consulting powerhouse, enabling us to deliver transformative customer experience solutions at scale.
This executive leader will be responsible for defining and executing a modern marketing strategy that accelerates brand growth, strengthens our strategic alliances—particularly with Adobe—and builds a high-performing demand generation engine that directly fuels revenue.
You will serve as a critical connector across Blue Acorn iCi, Infosys, and key ecosystem partners, influencing go-to-market strategy, elevating market perception, and driving measurable business outcomes.
Key ResponsibilitiesExecutive Leadership & Team Development- Build, lead, and inspire a world-class, multi-disciplinary marketing organization
- Establish a culture of accountability, innovation, and data-driven decision-making
- Develop future leaders and ensure alignment with broader business objectives
- Define and execute a global marketing strategy aligned to revenue and growth targets
- Position Blue Acorn iCi as a category leader in digital experience, commerce, and CX transformation
- Drive differentiated messaging, thought leadership, and market influence
- Act as the primary marketing executive for the Adobe partnership covering US and EMEA regions
- Lead joint go-to-market strategies, co-marketing initiatives, and executive alignment
- Elevate Blue Acorn iCi’s position as a top-tier Adobe partner globally
- Partner closely with Infosys marketing and sales teams to unlock enterprise-scale opportunities
- Develop and execute joint campaigns, integrated GTM strategies, and cross-sell initiatives
- Ensure brand alignment and consistent messaging across both organizations
- Own the end-to-end demand generation strategy and pipeline contribution
- Build scalable, integrated campaigns across digital, ABM, events, and partner channels
- Align closely with sales leadership to drive MQL → SQL → revenue conversion
- Elevate brand visibility through strategic PR, content, events, and executive positioning
- Strengthen Blue Acorn iCi’s reputation as a trusted advisor within Infosys and the broader market
- Lead internal and external communications strategy
- Oversee the global marketing budget and investment strategy
- Track and optimize marketing spend, pipeline contribution, conversion rates, and ROI
- Deliver clear and consistent marketing reports and results to executive leadership
- B2B Marketing Leadership: 10–15+ years of progressive experience, including executive-level leadership roles
- Revenue Ownership: Proven track record of building and scaling demand generation engines tied to pipeline and revenue
- Ecosystem Expertise: Deep experience in partner marketing, co-selling, and alliance-driven growth models
- Strategic & Operational Balance: Ability to operate at both boardroom strategy and executional depth
- Agency / Services Experience: Strong understanding of marketing within a digital agency, consultancy, or professional services model
- Adobe Ecosystem Expertise: Familiarity with Adobe Experience Cloud and related GTM motions
- Global / Matrixed Environment: Experience navigating complex, global organizations (e.g., Infosys, Accenture, Deloitte)
We combine the agility and innovation of a digital agency with the scale and resources of a Fortune 500 global consultancy.
In this role, you will:
- Shape the future of a well respected brand
- Influence GTM strategy across Blue Acorn iCi and Infosys in the US and in EMEA
- Drive meaningful impact in the rapidly evolving digital experience ecosystem
The base salary range for this position is $175,000–$240,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Skills Required
- 10-15+ years of progressive experience in B2B Marketing
- Proven track record of demand generation and revenue ownership
- Deep experience in partner marketing and alliance-driven growth
- Ability to operate at both strategic and executional levels
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
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